THE WORLD IS YOURS TO TAKE

PROPOSAL INTRO
Why do we have to create this company?, the aim is to create a firm that
will have a lasting impack on shopping centers and office buildings, which
is innovative, ethical and that respond to clients needs, it is crucial to
establish a strong foundation that will guide our journey towards success.
This proposal outline the key elements that will shape the vision, mission
and strategic plan for our new firm.

to be one of the best leading architectural design firms
internationally in designing shopping centers and offices
where we combine them with nature.
to have our new style of architecture, combining dada
art with architectural elements, for dada art it’s a way of
collecting surrounding materials to form one thing, it will
be sustainable and reduces costs as we will incorporate
available materials as to minimize projects costs.
MISSION
To deliver architectural services that appeal in
aesthetics and the form that follow functionality.
To create spaces that inspire and serve the uses
while achieving environmental sustainability:
sustainable designs
- To build strong relationship with our clients
by listening to them and their feedbacks

to approach every project with a collaborative and
customer-centric mindset, delivering solutions that
blend practically with creativity.
to push the boundaries of traditional architecture
marrying innovative design with practical functionality
to create unique, memorable spaces. Furthermore, is
to see where architecture is not just a functional
necessity, but an art form that enriches the human
experience.
To see us developing our new style of architecture,
combining dada art with architectural elements, for
dada art it’s a way of collecting surrounding materials
to form one thing, it will be sustainable and reduces
costs as we will incorporate available materials as to
minimize projects costs.
VISION
-We envision a world where buildings are not
just building but living, breathing organisms that
enhance the live of those who inhabit them.
Additionally, to revolutionize the way people
experience architecture by designing spaces
that inspire, delight and connect us to the
natural world.
-by staying up-to-date with the latest technologies,
materials, and trends in architecture, encourage
experimentation and out of the box thinking within
our team to drive innovation in our designs.
To become the leading architectural firm in Maseru,
renowned for innovative and sustainable designs of
medium-sized office buildings and shopping centers
that redefine the urban landscape.
 WHY WE CHOSE PRIVATE COMPANY

1 Limited liabilities: meaning that it provides

security where business experience financial
crises , shareholders personal assets will not
be at risk of being seized by creditors
STYLE OF PRACTICE
2 Consistency: thus says the business is not PRIVATE COMPANY
affected by the status of the owner ,example
being that the death of other shareholder does
not stop business from operating It is a type of business that offers limited liability or legal
protection for its shareholders but that places certain
3 Flexibility
restrictions to its ownership .These restrictions are
everyone got rights to set rules/ decision defined company`s by laws or regulations and are meant
making.
to prevent any hostile takeover attempt. ,
4 More capital raised: since private company
carries maximum of 50 people this will help
the business to raise good amount of capital
due to the number of shares sold
 Market Analysis: 1

Demographics analysis
this can earn us easy move to reach to
STRATEGIC PLAN
potential clients and competitors.

Competitors analysis
2
Growth Goals:
Set clear milestones for this business by:
Helps in developing unique selling idea
Consistency
To improve our own products and services
To have a one way road which lead to our
SWOT analysis vision and mission
Helps to check advantages for our services Discipline
and to minimize disadvantages
To set rules and regulations and to respect
them
 Marketing Strategy: 3
4
This include developing a strong brand strategy:
online and through networking which will help us to
Service branch out
reach new clients, like
Training offer
creating web-site 1
Its a cite that makes everybody to access our
collection of our work through a web address, which
cover our theme or subject , being managed by a
particular person
using social media 2
using facebook, linkin, pinterest, twitter, Instagram
to showcase or advertise our services
public profiles 3
Displaying of our information with good appearance
being involved in sports grounds 4
collaborating with professionals of built 5
environment
Skilled and experienced people