Communication

and
Globalization
LESSON 2

Instructor: Ms. Jules Cris-Ann M. Lumbao

Learning
objectives:
 Differentiate
communication and
globalization
 Identify how
communication and
globalization are
interconnected
Globalization
 Globalization is the communication and assimilation among
individuals, ethnicities, races, institutions, governments of
various nations supported by technology and compelled by
international trade.

 Due to globalization, the more you become exposed to

diversity -- the valuing of the uniqueness or differences in
gender preference, color, age, religious affiliation, ethnicity,
education, social and economic status and political beliefs.
Globalization
 Globalization is not a new process or concept.
Years before the advent of technology, people
had been purchasing and selling each other
properties, goods and other objects of certain
value.
COMMUNICATION
It has since been

increasingly global,

blurring national

boundaries.
COMMUNICATION
To effectively communicate in a

global context, a general

understanding of the differences

in conducting communication from

one country to another or from

one culture to another helps avoid

COMMUNICATION
People's background and

experiences influence their

view of the world and the

values, beliefs and behavior

patterns assumed to be good.

The following are cultural barriers to effective
communication in a global environment:

1. Cultural relativism
The ability to understand a culture on its
own terms and not to make judgments
using the standards of one's own culture.
E.g., religious beliefs
wearing of burqa by Islamic women
in communities
The following are cultural barriers to effective
communication in a global environment:

2. Lack of knowledge of others' culture

When an individual shows a lack of understanding of
other cultures in terms of history, society, government,
and much more. This lack of knowledge and
understanding can easily be interpreted as a lack of
respect for the culture or country and even
ethnocentrism in the more extreme examples. This may
also lead us to misjudge people from other cultures.
ETHNOCENTRISM is the
attitude that one's own group,
ethnicity, or nationality is
superior to others.
The following are cultural barriers to effective
communication in a global environment:

3. Discrimination and harassment

Cultural discrimination is when a person is

treated less favorably because of their
culture.

E.g., Racial remarks or being called insulting

names
The following are cultural barriers to effective
communication in a global environment:

4. Language differences
The diff erence in Language: is the most obvious barrier
to communication as two people speaking two diff erent
languages cannot communicate with each other.

For example, an American goes to Egypt. He does not

understand Arabic, and most people in Egypt do not
understand English.
 To get the desired outcome or
response, the above barriers must be
properly addressed. It is the
responsibility of the parties involved in
the communication process to
eliminate the possible hindrances in
their exchange. The goal of effective
global communication is to achieve
communication that gets the desired
response leading to harmonious
This Photo by Unknown Author is licensed under CC BY-NC-ND

connections.
Krizan (2014) suggests these strategies to become
an effective global communicator:

1. Review communication principles.

You need to be clear, concise, concrete,

correct, coherent, complete, and courteous.
Krizan (2014) suggests these strategies to become
an effective global communicator:

2. Analyze the message receiver.

Audience analysis involves identifying the audience and

adapting a speech to their interests, level of

understanding, attitudes, and beliefs. Taking an audience-

centered approach is important because a speaker’s

eff ectiveness will be improved if the presentation is

created and delivered in an appropriate manner.

Krizan (2014) suggests these strategies to become
an effective global communicator:

3. Be open to an accepting of other cultures.

Understanding other cultures helps us understand the
diversity in human creation. It help us overcome and
prevent racial and ethnic divisions.

It's important in dispelling miscommunication as well

as misinterpretation. Besides creating meaningful and
valuable relationships with others, we learn to respect
and appreciate their diff erences.
Krizan (2014) suggests these strategies to become
an effective global communicator:

4. Learn about cultures and apply what is learned.

Learning a diff erent culture gives you cultural sensitivity, and
this helps you avoid embarrassment and misunderstanding.
When you learn about other cultures, you widen your horizons,
and this is a great way of consuming new information and
viewing things diff erently. You become open-minded. You’ll
have an easy time respecting and accepting their diff erences.
Krizan (2014) suggests these strategies to become
an effective global communicator:

5. Consider language needs .

These needs (and hence these communication
situations) are identifi ed as part of a specifi c process
which consists of gathering together the information
required to assess what uses will actually be made of
the language learnt and thereby determine what types
of content should be taught on a priority basis.
Krizan (2014) suggests these strategies to become
an effective global communicator:

5. Consider language needs .

These needs (and hence these communication
situations) are identifi ed as part of a specifi c process
which consists of gathering together the information
required to assess what uses will actually be made of
the language learnt and thereby determine what types
of content should be taught on a priority basis.
In this lesson on Communication
and Globalization, I learned that to
be a global communicator I …
References:

Wakat, G., et al. (2018) Purposive Communication. 776

Aurora Blvd., cor. Boston Street, Cubao, Quezon City,
Metro Manila: Lorimar Publishing, Inc.

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