Company Overview – Eastern Bank Limited

• Began Journey 1992, A private limited bank, 85 branches, 1900 employees

• Tagline “Simple Math” – Making Banking Simple.
• Best Employer Brand -2018, Superbrands Award
• Strategic HR Policy – Retain Quality People and Reducing Gender disparity.
• Employee- Work life balance, Performance evaluation & reward, Recruitment and
retention.
• Strength - Wide product portfolio, strong financial position, Well developed IT,
• Weakness- Prices charged may be perceived as high, High job stress can cause low
morale.
• Opportunity- High economic growth, reduction of interest rate, Customer lifestyle
• Threats – New regulatory frame works, Covid-19
 Company Overview – SCB
• British multinational bank and financial services company , London, 1853
• more than 1,200 branches , 70 countries , around 87,000 people
• 1948, in Chittagong- 24 branches
• largest taxpayer -2016, Best International Bank 17,18,19, Best CSR Bank 17
• SWOT analysis-
• Strength- Brand Image, Capital Adequacy, Competitive Product and Service
• Weakness- Conservative approach for expansion.
• Opportunity- Service Quality
• Threats- Expanding network of private banks.