BUSINESS COMMUNICATION

Unit 1

MBA/BBA/B.com / UGC Net

By
Dr. Anand Vyas
 Introduction: Role of communication

The act of sharing or exchanging information, ideas or feelings

Communication serves four major functions within a group or

organization: control, motivation, emotional expression and
information
Classifying Communication
Purpose of communication –

Purposes. Communication serves five major

purposes: to inform, to express feelings, to imagine,
to influence, and to meet social expectations. Each
of these purposes is reflected in a form of
communication.
Process of communication –
Characteristics of successful communication –

 Clear—main ideas easily identified and understood

 Concise—gets to the point without using unneeded
words or images
 Concrete—includes specific examples or explanations
 Correct—in information, word choice, and grammar
 Coherent—information presented in a logical sequence
 Complete—enough information so the audience can
understand
 Courteous—polite, professional tone
Importance of communication in management

 The Basis of Co-ordination.

 Fluent Working. ...
 The Basis of Decision Making.
 Increases Managerial Efficiency.
 Increases Cooperation and Organizational
Peace.
 Boosts Morale of the Employees.
Communication structure in organization
Communication in crisis barriers to communication.