BIRYA

NI
BEYOND RICE & SPICE :
EXPLORING THE ARTISTRY OF BIRYANI

PRESENTER – DIPESH JHA

 THE BIRYANI STORY
There are many theories how biryani came into existence
But the most common is MUGHAL INFLUENCE.

The Mughal emperors, who ruled over India from the16th to the 19th century.

They are believed to have brought with them the concept of biryani from
Central Asia.
How did biryani get its name?

 Main ingredient – FRIED ONION

 BIRIAN
 BIRIAN means “fried before cooking”
 Persian word
 Ancient name - “oonchoru” as mentioned in Sangam literature.
TYPES OF BIRYANI ( REGION)

 HYDERABADI BIRYANI
 LUCKNOWI BIRYANI
 KOLKATA BIRYANI
 MURADABADI BIRYANI
 MUGHLAI BIRYANI
TYPES OF BIRYANI

 CHICKEN BIRYANI
 MUTTON BIRYANI
 PRAWN BIRYANI
 EGG BIRYANI
 VEG BIRYANI
VEG BIRYANI IS MYTH
BIRYANI INGREDIENTS

 Basmati rice
 Meat
 Biryani Masala
 Yogurt
 Onion
 Ghee
 Saffron
 Rose Water or Kewra
BIRYANI BUSINESS LANDSCAPE
Biryani is around $3 to $4 billion market in a $70 to $80 billion
food and beverages market.

KEY PLAYERS:
• The biryani market includes a mix of local and international players.
• Some well-known restaurant chains specializing in biryani include,
Biryani by Kilo, Behrouz Biryani, Paradise Biryani.
• Local and regional restaurants also play a significant role, each contributing
to the diverse landscape of biryani providers.
SWOT Analysis
Strength
Weakness

Popularity Complex preparations

Diverse variations Dependence on meat prices

Global expansion Competition

Innovation & Fusion Regulatory challenges

Opportunity Threats
FINANCIAL ANALYSIS & DATA
Biryani By Kilo, clocked revenue of Rs 132 crore in FY 21-22 with
69 outlets across India.

Zomato recently unveiled its 2023 food-ordering trends, showcasing

Biryani as the dominant choices with over 10.09 crore orders.

Online food delivery platform Swiggy revealed that Indians

placed 7.6 crore biryani orders in the past 12 months.
 CONCLUSION
Biryani is the first choice of an average
Indian people.

It is a profitable business in Indian

market.

And it is indeed a best food.

For some it is a food, for some it is love

but deep down we all know it’s a
emotion.
 THANK YOU

NOW LET ME HAVE MY BIRYANI