TERRAFINS

Submitted by Group member 13

“We must plant the sea and herd its animals using the sea as farmers instead of hunters.
That is what civilization is all about - farming replacing hunting.” - Jacques-Yves Cousteau
 ORGANIZATION STRUCTURE
• Marketing – Neeraj and Didan
• Operations and technology – Avinash, Amith, Deepak
• Human Resources – Sumanta
• Finance – Anurag and Sumanta
MARKETING

AverageBangalore’s
Current weekly sales
fishacross
market
Bangalore market
structure
Supplier preference
Buyer fish preference

Both the segments are

important.

PRICE!!!
All markets offer same
PRICE!!!prices
 • By building sustainable uniqueness
• By building scale with the goal that we
can contend better with a larger customer
base
PORTER'S FIVE FORCES
• By investing in products to
mitigate seasonal changes.
• By building a considerable • Creating a devoted supplier
base of clients network whose business relies on
• Constant innovation the firm.

• By being service oriented rather

• By developing new than just product oriented.
approach • By understanding the core need
• By building economies of of the customer.
scale new players in the • By increasing the switching cost
business. for the customers.