Presented by

Maheen Riaz
Mahnoor Gulshan
Saima Zahoor
Imama Keyani
Laiba Sanaullah

Presented to
Ms. Rabia Kazim
 ARTIFICIAL
INTELLIGENCE
 WHAT IS AI?

 Artificial intelligence or AI is when computers can think and

learn like humans do, helping them to do tasks on their own
without helping having to tell them exactly what to do every
time.AI is the machine’s ability to perform functions like
perceiving, reasoning, learning, interacting with
environment, problem solving, creativity and more.
DIGITAL VOICE ASSISSTANT, ALEXA
• If you own Amazon Alexa or are familiar with the device, you may know it as a
helpful assistant for your home. However, what you may not know is that Alexa can
also be used for business and enterprise application.

• Artificial intelligence is part of many aspects of its business. Companies can use
Alexa as an artificial intelligence assistant in various ways.

• With its voice recognition technology and vast range of skills, Alexa has the
potential to simplify work processes and enhance productivity in the workplace.

• Amazon’s Alexa has been making waves in the tech industry with its AI powered
virtual assistant capabilities.
 AMAZON
A L E X A I S A M A Z O N ’ S V O I C E A I . A S A C R E AT O R O F
A L E X A , A M A Z O N H A S I N T E G R AT E D T H E A S S I S TA N T
I N T O T H E I R O W N D E V I C E S , S U C H A S E C H O S M A RT
S P E A K E R S A N D F I R E T V. U S E R S C A N C O N T R O L
T H E I R S M A R T H O M E S , P L AY M U S I C , O R D E R
PRODUCTS, AND ACCESS A WIDE RANGE OF SKILLS
THROUGH ALEXA. THE AMAZON ALEXA APP IS A
Q U I C K , E A S Y WAY T O T R Y A L E X A O N Y O U R P H O N E S ,
A S W E L L A S S E T U P A N D M A N A G E C O M PAT I B L E
D E V I C E S . A L E X A C A N P L AY Y O U R FAV O R I T E S O N G S ,
DIM THE LIGHTS, AND MORE.
 WHAT IS AMAZON ECHO?

IT IS A HANDS-FREE SPEAKER CONTROLLED

WITH YOUR VOICE. IT FEATURES A PERSONAL
ASSISTANT CALLED ALEXA WHO WILL
PERFORM VARIOUS TASKS INSTEAD OF
CONTROLLING EVERYTHING VIA APPS WE WILL
BE TALKING TO VIRTUAL ASSISTANTS TO
CONTROL EVERYTHING FROM OUR COMPUTER.
COMPANIES
THAT ARE
UTILIZING
ALEXA
 AMAZON

BMW

DOMINOS PIZZA

MARRIOTT
INTERNATIONAL

LEVI’S ASSIST
 BMW
B M W H A S I N T E G R AT E D A L E X A I N T O T H E I R
VEHICLES, ALLOWING DRIVERS TO CONTROL
VA R I O U S F U N C T I O N S U S I N G V O I C E C O M M A N D S .
T H I S I N C L U D E S N AV I G AT I O N S , M U S I C P L AY B A C K S ,
W E AT H E R U P D AT E S , A N D E V E N M A K I N G
PURCHASES.

F O R I N S TA N C E , I C A N S AY:

” A L E X A A S K B M W T O A C T I VAT E C L I M AT E C O N T R O L ”
OR

“ A L E X A , A S K B M W T O S TA R T M Y C A R ” A N D M O R E
 LEVI’S ASSIST
H AV E I N T E G R AT I O N W I T H A L E X A C A L L E D D E V I C E
ASSIST WITH LEVI'S ASSIST YOU CAN USE ALEXA TO
G E T S T Y L I N G R E C O M M E N D AT I O N S F I N D N E A R B Y
STORES AND EVEN GET TIPS ON HOW TO CARE FOR
Y O U R D E V I C E P R O D U C T S I T ' S A G R E AT WAY T O
ENHANCE YOUR DEVICE SHOPPING EXPERIENCE
WITH THE HELP OF VOICE COMMAND.

F O R E X A M P L E , S AY S S O M E T H I N G L I K E A L E X A A S K
LEVI'S ASSIST FOR OUTFIT IDEAS FOR A CASUAL
D AY O U T.
 DOMINOS PIZZA
D O M I N O S P I Z Z A H A S I N T E G R AT E D A L E X A I N T O
THEIR ORDERING SYSTEM. CUSTOMERS CAN USE
ALEXA TO PLACE PIZZA ORDER, TRACK DELIVERIES,
A N D E V E N R E O R D E R T H E I R FAV O R I T E P I Z Z A S .

T O G E T S TA R T E D J U S T S AY ” A L E X A , O P E N
DOMINO’S” ALEXA WILL CONNECT YOU TO
DOMINO'S AND GET YOU ORDERING AND TRACKING
IN NO TIME

HENCE ALEXA IS MAKING ORDERING YOUR

D O M I N O ' S FAV O R I T E S E V E N E A S I E R .
 MARRIOTT
INTERNATIONAL
IN JUNE AMAZON LAUNCHED ALEXA FOR
H O S P I TA L I T Y A N D L A U N C H E D M A R R I O T T A S T H E
P R O D U C T S L A U N C H PA R T N E R . M A R R I O T T H A S
PA R T N E R E D W I T H A M A Z O N T O I N T R O D U C E A L E X A -
P O W E R E D V O I C E A S S I S TA N T S I N S E L E C T H O T E L
ROOMS. GUESTS CAN USE ALEXA TO CONTROL
R O O M F E AT U R E S L I K E L I G H T N I N G A N D
T E M P E R AT U R E R E Q U E S T, H O T E L S E RV I C E S , A N D G E T
I N F O R M AT I O N A B O U T L O C A L AT T R A C T I O N S
CONCLUSION
The companies have embraced the power of Alexa to
enhance their products and services .The above mentioned
were the few examples, but it's exciting to see how
companies are using Alexa to provide innovative and
convenient experiences for their customers. It's cool to see
how these companies are using Alexa to bring more
convenience and fun to their customers.
THANK YOU