Being The Face Of The Business

Product Knowledge
 Product Knowledge Definition
“Product knowledge is when sales reps have a
complete understanding of the product
they're selling, understand a product's features
and benefits from the customer's point of view,
so they can have more engaging conversations
that lead to sales.”
Product Knowledge
Benefits

• Provides your employees with

confidence. .
• Helps your employees handle
objections better.
• Allows your employees to analyze the
competition.
• Enhances your employees’
communication skills.
• Boosts sales.
• Improves customer retention.
 Customer
Competition
PRODUCT
KNOWLEDGE TYPES Industry
Brand
There are several types of product
Customer Experience
knowledge each Crew member
should have.
Complementary Products
Use
Troubleshooting
Policies & Procedure
How To Improve your
Product Knowledge
 Improve your Ability to Master
Products

Problem Solving Ask for assessment

Solve as many problems as you Hone your knowledge by asking
can. Cant see the problem? your superior about products.
LOOK FOR IT!

Find Gaps in the knowledge

Find Necessary Answers base
Find Necessary answers to every Look at the product description
question. No question? CREATE list again, and look for thing that
ONE! you want to know. AND FIND IT
Why is product Knowledge
that important?
TO EXPLAIN
I know my products… so?

TO BUILD TRUST
 Click to add title here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus auctor efficitur

Click to dui et facilisis. Pellentesque habitant morbi tristique senectus et netus et malesuada
fames ac turpis egestas. Etiam molestie in quam ac viverra.

Add Title Here

Lorem ipsum dolor sit amet,

consectetur adipiscing elit.
Phasellus auctor efficitur dui
et facilisis. Pellentesque
habitant morbi tristique
senectus et netus et
malesuada fames ac turpis
egestas. Etiam molestie in
quam ac viverra.
Section
Header