BUILDING RELATIONSHIPS

WITH OUR EXISTING

CUSTOMERS

FEBRUARY
2024
2024
 Another marketing strategy to explore is to leverage our relationship with current
back to back wholesale retailers and customers.

Before we explore into details, I would like us to consider 5 ways to build a strong 2
relationship with our existing customers.
Improve Communication with our Customers

BENEFITS OF GOOD COMMUNICATION WITH

CUSTOMERS

1. Separates us from competition

2. Strengthens customer loyalty

3. Increase our organic sales

4. Enhances our brand reputation

5. Measures effectiveness for us

3
Ask regularly for
feedback
CUSTOMER FEEDBACK LOOP

1. Gather feedback

2. Analyze feedback

3. Act on insights

4
Always Address Complaints and Negative Feedback

COMPLAINS 1. Helps to acknowledge our customers

AND NEGATIVE
FEEDBACK 2. Reduces future negative word-of-mouth

3. Enhances our products and services

4. Promotes future customer retention

5. Help us to identify problems

5
Keep in Touch with our Customers

6
Reward Loyal Customers

HOW TO REWARD LOYAL CUSTOMERS

1. Offer them unique limited-time offers

2. Invite them to a loyalty program

3. Give free gifts with purchases