THE WALT DISNEY COMPANY

Aaruhi SINGH, Min WU, Arthur

BERTHAULT, Dana ZEIN
1. What are the issues at stake ?
• Employees working conditions

• Employee Resource Groups (ERGs)

• Healthy food

• Environmental stewardship
2. Which stakeholders is/ are involved ?
• Shareholders
• Employees
• Customers
• Communities
• Environment organizations
• Government
3. What is driving the CSR initiatives ?
• Maintain & improve brand reputation

• Giving back to the society

• Raise awareness on child labor, forced labor, coercion, and

nondiscrimination.

• Continuous creative and innovative ideas, bound to the entertainment

industry
Prioritizing
Importance to stakeholders
• Shareholders: Profitability & Growth
• Employees: Satisfactory work environment and incentives
• Customers: Enjoy the entire Disney experience
• Environment organizations & Communities: Support to NGOs, Create a
“greener” environment
Importance to the business
• Maximize the profits
• Maximize customer satisfaction
• Stay in high employee retention rate
• Benefit from CSR strategy
Materiality - Stakeholders engagement
matrix - Employees satisfaction
- Think creatively
- Respectful workplace
- Healthy living
Importance to - Responsible marketing and
influence
stakeholders - Sustainable energy
Not considered
Activities:
Act responsibly and ethically
- ethical conduct
- responsible content
- environnemental stewardship
- civic engagement
- respectful workplaces
- responsible supply chain
Inspire others
- live healthier
- think creatively
- conserve nature
- strenghten communities
Strategic philanthropy
- Brand value
- How companies treat their
employees
- Supply chain (production,
sourcing...)
- Human rights
- Safety
Importance to the firm
Sources
• 2017 Disney CSR update:
https://www.thewaltdisneycompany.com/wp-content/uploads/2017d
isneycsrupdate.pdf