Cultura Digital II

CONTENIDO TEMATICO

Unidades Didácticas de Progresión de Aprendizajes

I. Navegando la Nueva-Era Educativa: Empodérate con Herramientas

Digitales y Conecta Saberes en la Nube.

II. Explora y Crea en el Mundo Digital: Diseños Innovadores con Estilo y

Construcción de tu Propio Rincón Digital con HTML.

III. Descubriendo el Universo Digital: Herramientas Tecnológicas para

Investigar, Analizar y Comprender los Datos del Mundo.
 ACTIVIDAD
ELABORA LA
SIGUENTE
TABLA
 Herramientas
digitales

Herramientas de productividad en la nube

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Table of contents

1. Planning 4. Scheduling

2. Content creation 5. Format and design

3. Review and editing 6. Final review

What is social media?
Overall, social media is a versatile tool that can enrich your life,
facilitate connections, and offer a window into the broader world.
It's a platform where you can learn, share, and engage in
meaningful ways, enhancing both your online and offline
experiences. Here you have some purposes of social media:
● Personal connections: Connect with others, share
moments, and express yourself
● Information and entertainment: Stay informed, discover
diverse content, and enjoy entertainment
● Learning and social impact: Learn, contribute to causes,
and engage in diverse communities
1. Planning
Planning

Objectives and audience

Begin by outlining your objectives, whether it's
sharing personal moments, promoting a cause,
or growing your online presence. Consider who
your audience is, whether they're followers,
Your message
supporters, or friends, and understand their
interests to tailor your content Select a theme and tone that resonate with your
audience, whether it's your Instagram followers,
environmental enthusiasts, or friends. Create
engaging content, like images, videos, or text,
that aligns with your goals and speaks to the
preferences of your target audience
Content creation
Quality
Produce high-quality content for
individuals, organizations, or
causes. Mix images, videos, and
captions to keep it engaging and
dynamic. Showcase personal
experiences or organizational
impact
Captions
Platforms Enhance content with concise,
engaging captions. Share stories
that resonate with your
Tailor content to each platform's
audience. For causes, emphasize
characteristics and user
your mission. Utilize relevant
expectations. Adapt visuals and
hashtags to amplify reach
messages to the platform's
nuances for better resonance
Review and editing
Accuracy check
Before sharing, review your content for
accuracy. Whether you're an individual sharing
personal stories or an environmental
organization spreading awareness, ensure
details are correct
Clarity and consistency
Edit for clarity and consistency. Whether it's
your personal experiences or your
organization's initiatives, ensure your message
is easy to understand. Use a consistent tone
Grammar and spelling
Proofread for grammar and spelling errors.
Even personal accounts benefit from error-free
content. For organizations or causes, polished
content boosts professionalism and credibility
Visual appeal
Check visuals for quality. Ensure images and
videos are clear and visually appealing. Strong
visuals enhance your content's impact and
engagement
Scheduling
Optimal timing
For individuals, consider when your
audience is most active.
Organizations promoting causes
should align posts with peak
engagement times
Varied timing
Experiment with posting times. Test
different slots and observe
engagement patterns. Adapt your
schedule based on results
Platforms insights
Study platform analytics. Know
when your content gets the most
attention. Post accordingly for
maximum impact
Time zones
Consider your audience's time
zones. Schedule posts to reach them
when they're most likely to be
online
Consistency
Maintain a consistent posting
schedule. For personal accounts,
regular updates keep followers
engaged. Consistency builds trust
Content type
Match post types with optimal
times. Share longer content when
your audience is more receptive.
Use short posts when attention
spans are limited
 123,123
Keep track of interactions with your posts
Social media is all
about people
Engagement share

Twitter Tik Tok

Instagram Pinterest

Follow the link in the graph to modify its data and then paste the
new one here. For more info, click here
A table for your schedules
Monday Tuesday Wednesday Thursday Friday

TikTok Idea Idea Idea Idea Idea

Instagram Idea Idea - Idea Idea

Twitter Idea Idea Idea Idea -

Pinterest Idea Idea Idea - Idea

Email - Idea - Idea Idea

Facebook Idea - Idea Idea -

This is what your 1.
page will look like Your username

2.
Remember that web pages must be optimized to work on
phones, since 80% of people only visit websites from their
smartphones

1. Your username should be the first thing they see

2. Select your best photo for the front page
3. Use creative captions for your posts! 3.
Buyer persona or target audience
Jane Personality Motivations
Doe
● Describe the buyer persona's
characteristics in three key 1. Motivation
26, Teacher
aspects: their values, behaviors,
and attitudes
● This will help establish a clearer 2. Motivation
Bio picture of how they think and act
● It’s very important to know your
Provide a general overview of the buyer persona. 3. Motivation
audience!
Include demographic information, professional
and personal roles, and how they fit into the
world
Pain points
“Envision a statement that encapsulates their These pain points are areas where
attitudes, desires, or key concerns. Imagine what your offering could be beneficial for
they might say” the buyer persona
Roadmap infographic of our socials
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

In this section, describe the objective

Initiative 1
of your initiative

In this section, describe the objective

Initiative 2
of your initiative

In this section, describe the objective

Initiative 3
of your initiative

In this section, describe the objective

Initiative 4
of your initiative

In this section, describe the objective

Initiative 5
of your initiative

In this section, describe the objective

Initiative 6
of your initiative
Showcase some
pictures!

You know what they say: a picture is

worth a thousand words — use them!
Testimonials

"I was amazed by how this "Before discovering these

strategy reshaped my social techniques, I underestimated the
media game — it's like I found power of social media. Now, I'm
the missing puzzle piece for witnessing real results and
audience engagement!" meaningful connections"

—Laura Patterson —John Nelson

"My social media presence took

a remarkable turn after following
this advice. The growth in
interactions and followers speaks
for itself"

—James Smith
Social media analytics
Platforms with most users Worldwide reach

xxx billion Users worldwide

xh xmin Average time spent

xxx billion xxx billion
xx Number of platforms used Country 1 users Country 2 users

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