Research Methods for Management

Seminar 6: Choosing Research Methods

School of Business & Management

 Q&A about Literature Review

Question-method connection
Overview
Choosing methods exercise

Q&A about assessment

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Any Questions about
Literature Review?

 Searching the literature

 Systematic reviews
 Reference Management –
Endnote, Mendeley, Zotero,
etc.
 Resources for conducting,
recording and writing literature
review

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 Question-method connection

• Prespecified RQs • General guiding RQs

• Tightly structured design • Loosely structured design
• Prestructured Data • Data not prestructured

Qualitative
research

Quantitative research

Ref: Punch (2014) – Chapter 2

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 Choosing methods exercise
Exercise 1
This research seeks to identify, describe and produce an analysis
of the interacting factors that influence the learning choices of
final-year undergraduate students who intend to go on to
postgraduate study in the year in which they graduate, and
develop a theoretical understanding of how they make those
decisions.

Questions
1. What data collection method(s) would you use?
2. What would be your approach to sampling?
3. How would you analyse the data?

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 Choosing methods exercise
Exercise 2
This research will test the assumption that taste is the primary
reason for buying a new type of chocolate product.

Questions
1. What data collection method(s) would you use?
2. What would be your approach to sampling?
3. How would you analyse the data?

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 Choosing methods exercise
Exercise 3
This research seeks to increase cheese manufacturing efficiency
and sustainability through changing farming practices.

Questions
1. What data collection method(s) would you use?
2. What would be your approach to sampling?
3. How would you analyse the data?

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 Choosing methods exercise
Exercise 4
What are the best possible methods for teaching reading to
youngsters, irrespective of their backgrounds or attitudes?

Questions
1. What data collection method(s) would you use?
2. What would be your approach to sampling?
3. How would you analyse the data?

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 Choosing methods exercise
Exercise 5
How is reading instruction carried out? What are the experiences
and perceptions of teachers and students as they engage in the
teaching and learning of reading?

Questions
1. What data collection method(s) would you use?
2. What would be your approach to sampling?
3. How would you analyse the data?

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 Choosing methods exercise
Exercise 6
What is the general level of reading performance across different
age, gender, social or ethnic groups in the population?

Questions
1. What data collection method(s) would you use?
2. What would be your approach to sampling?
3. How would you analyse the data?

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Thank you ….

Office hours: Monday & Friday, 12 – 2 pm

Any queries or schedule meeting via: m.afzal@qmul.ac.uk

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