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SMTEMP
SMTEMP
SMTEMP
Your Name
Mission Statement
Opportunities
1. Government Support
2. Income of People is up by 10%
3. Social
4. Technological
5. Environmental
6. Legal
7. Substitute
8. Suppliers
9. Rivalry
10. New Entry
External Audit
Threats
1. Technological
2. Environmental
3. Legal
4. Buyers
5. Political
6. Economic
7. Social
8. Technological
9. Legal
10. Environmental
Internal Audit
11. Strengths
1. Quality Service
2. High Quality Products
3. Strong Financial Condition
4. Highly Competent Engineers
5. Modern Facilities
6. Legality of Business
7. Strong Management Team
8. Availability of Fixed Assets
9. Strong Relationship with Supplier
10. Integration
Internal Audit
Weaknesses
1. Structural Shortage
2. Unbalanced Development of Disciplines
3. Delay of Materials
4. Turnover of Manpower
5. Limited Access to International Markets
6. Location of the Business
7. Depreciation of Equipment
8. Not so Popular Company
9. Weak Outbound Logistics
10. Weak Marketing Programs
EFE Matrix
Weighted
Critical Success Factors Weight Rating Score
Opportunities
Government Support 0.08 4 0.32
Income of People is up by 10% 0.04 4 0.16
Social 0.04 3 0.12
Technological 0.05 3 0.15
Environmental 0.04 4 0.16
Legal 0.04 3 0.12
Substitute 0.05 3 0.15
Suppliers 0.08 3 0.24
Rivalry 0.04 4 0.16
New Entry 0.05 1 0.05
Threats
Technological 0.05 4 0.20
Environmental 0.05 2 0.10
Legal 0.05 1 0.05
Buyers 0.05 4 0.20
Political 0.04 3 0.12
Economic 0.04 2 0.08
Social 0.04 2 0.08
Technological 0.05 2 0.10
Legal 0.06 2 0.12
Environmental 0.06 2 0.12
TOTAL 1.00 2.80
CPM
Weighted
Critical Success Factors Weight Rating Score
Strengths
Quality Service 0.08 4 0.32
High Quality Products 0.07 4 0.28
Strong Financial Condition 0.05 3 0.15
Highly Competent Engineers 0.05 4 0.20
Modern Facilities 0.04 3 0.12
Legality of Business 0.05 4 0.20
Strong Management Team 0.06 4 0.24
Availability of Fixed Assets 0.04 4 0.16
Strong Relationship with Supplier 0.04 4 0.16
Integration 0.03 3 0.09
Weaknesses
Structural Shortage 0.02 1 0.02
Unbalanced Development of Disciplines 0.03 2 0.06
Delay of Materials 0.03 2 0.06
Turnover of Manpower 0.05 2 0.10
Limited Access to International Markets 0.04 2 0.08
Location of the Business 0.06 2 0.12
Depreciation of Equipment 0.07 1 0.07
Not so Popular Company 0.06 2 0.12
Weak Outbound Logistics 0.07 2 0.14
Weak Marketing Programs 0.06 1 0.06
TOTAL 1.00 2.75
TOWS Matrix
S trengths Weak nes s es
1. Quality Service 1. Structural Shortage
2. High Quality Products 2. Unbalanced Development of Dis ciplines
10. New Entry 10. Improve integration of Value chain From 10. Reduce Turnover of Manpower by
Supplier to Valued Cus tomer (S10-O3,O1) improving Value Chain Qualities (W 4O9)
Conservative FS Aggressive
+6
+5
+4
+3
+2
+1
+0
CA -5 -4 -3 -2 -1 +0 +1 +2 +3 +4 +5 IS
-1
-2
-3
-4
-5
-6
Defensive ES Competitive
A firm in the Aggressive quadrant should use its internal strengths to (1) take advantage of
external opportunities, (2) overcome internal weaknesses, and (3) avoid external threats. Therefore,
market penetration, market development, product development, backward integration, forward
integration, horizontal integration, conglomerate diversification, concentric diversification, horizontal
diversification, or a combination strategy can all be feasible.
Grand Matrix
RAPID MARKET
GROWTH
Quadrant II Quadrant I
Target
WEAK
COMPETITIVE STRONG
POSITION COMPETITIVE
POSITION
SDYC
SLOW MARKET
GROWTH
1. Concentric diversification
2. Horizontal diversification
3. Conglomerate diversification
4. Joint ventures
IE Matrix
Medium IV V VI
The EFE 2.0 to 2.99
Total
Weighted
Score SDYC
Low VII VIII IX
1.0 to 1.99
WO According to the introduction of the talents of Jinan City, we will guide the high end talen
Reduce Delay of Materials by a joint dialogue with Suppliers (W3- O3)
Advertise Location Using Social Media and other Global Communication Technology (W
Put up display Centers to Showcase Innovative Technology (W9- O5)
Gain Access to International Market Using Global Communications(W5- O8)
Regulate inventory because of Depreciation and come up with plans with suppliers (W7-
Reduce the amount of Expensive Products and Work with High Quality Suppliers with A
Improve Popularity by Conducting Regular Activities inviting Customer Referrals (W8-O
Identify Risk Potentials And Improve using Value Added Qualities (W1- O9)
Reduce Turnover of Manpower by improving Value Chain Qualities (W4O9)
QSPM
Strategic Alternatives
Concentric Product
Critical Success Factors Weight Diversification Development
Strengths AS TAS AS TAS
Quality Service 0.08 4.00 0.32 2.00 0.16
High Quality Products 0.07 ---- ---- ---- ----
Strong Financial Condition 0.05 ---- ---- ---- ----
Highly Competent Engineers 0.05 3.00 0.15 4.00 0.20
Modern Facilities 0.04 3.00 0.12 4.00 0.16
Legality of Business 0.05 2.00 0.10 4.00 0.20
Strong Management Team 0.06 3.00 0.18 4.00 0.24
Availability of Fixed Assets 0.04 4.00 0.16 2.00 0.08
Strong Relationship with Supplier 0.04 3.00 0.12 4.00 0.16
Integration 0.03 4.00 0.12 3.00 0.09
Weaknesses
Structural Shortage 0.02 4.00 0.08 3.00 0.06
Unbalanced Development of Disciplines 0.03 3.00 0.09 2.00 0.06
Delay of Materials 0.03 4.00 0.12 3.00 0.09
Turnover of Manpower 0.05 4.00 0.20 2.00 0.10
Limited Access to International Markets 0.04 2.00 0.08 4.00 0.16
Location of the Business 0.06 4.00 0.24 2.00 0.12
Depreciation of Equipment 0.07 3.00 0.21 4.00 0.28
Not so Popular Company 0.06 4.00 0.24 3.00 0.18
Weak Outbound Logistics 0.07 3.00 0.21 4.00 0.28
Weak Marketing Programs 0.06 4.00 0.24 3.00 0.18
SUBTOTAL 1.00 2.98 2.80
QSPM
Concentric Product
Critical Success Factors Weight Diversification Development
Opportunities AS TAS AS TAS
Government Support 0.08 4.00 0.32 3.00 0.24
Income of People is up by 10% 0.04 4.00 0.16 2.00 0.08
Social 0.04 3.00 0.12 4.00 0.16
Technological 0.05 3.00 0.15 4.00 0.20
Environmental 0.04 3.00 0.12 4.00 0.16
Legal 0.04 3.00 0.12 4.00 0.16
Substitute 0.05 4.00 0.20 2.00 0.10
Suppliers 0.08 2.00 0.16 4.00 0.32
Rivalry 0.04 4.00 0.16 3.00 0.12
New Entry 0.05 3.00 0.15 4.00 0.20
Threats
Technological 0.05 3.00 0.15 4.00 0.20
Environmental 0.05 2.00 0.10 4.00 0.20
Legal 0.05 3.00 0.15 4.00 0.20
Buyers 0.05 3.00 0.15 4.00 0.20
Political 0.04 4.00 0.16 2.00 0.08
Economic 0.04 4.00 0.16 2.00 0.08
Social 0.04 2.00 0.08 4.00 0.16
Technological 0.05 2.00 0.10 3.00 0.15
Legal 0.06 3.00 0.18 4.00 0.24
Environmental 0.06 4.00 0.24 2.00 0.12
SUBTOTAL 1.00 3.13 3.37