MARKETING IN POLITICS

By-Shweta sharma

Marketing = ?
Marketing is the process of planning and executing the conception pricing,promotion and distribution of ideas,goods and services to creat exchanges that satisfy individual and organisational objectives. American Marketing Association

Where can marketing be used ?

1.Business
2.Institution 3.Social Organization 4.Politics

Defination of marketing in politics

Now a day marketing is used by politicians for promoting their party.It is actually used to promote a political party rather than a specific product or service and to promote people to vote for the party.

Marketing in politics as being not just about political advertising,political broadcast and electroral speeches but covering the whole area of party positioning in the electroral marketing.

Similarities between business market and political market

1.A company sells its product or service and a politician sells ideas and vision. 2.Both market use standard marketing tools and strategies (STP). 3.The goal in consumer marketing is to make a profit and in political marketing is the success of politician. 4.Successful companies are constantly developing their product and services to keep satisfied the customers,Politicians do the same.They try to constantly creat value for their voters.

Politics has adopted all tools of marketing

1.STP approch- segmenting,targeting,positioning. 2.Celebrity endorsement 3.Telemarketing 4.Online campaigning 5.TV channels and radio

6.News papers and magazines

7.Sign board and hordings

Modern technology and the Internet

1.Twitter 2.You tube 3.Pay per click ad 4.Facebook 5.Search engine 6.Linked in 7.My space 8.Groups and blogs 9.Google Adword

Key functions of Media Management

1.Understanding the audience. 2.Protection of the candidate reputation. 3.Mapping the opportunity that could be presented with particular media. 4.Identification of the key opinion formers. 5.Understanding of the oppositions position.

Marketing revelution in politics.

1.L.K Advani created a website and started marketing for his website (http://lkadvani.in/eng/) via google ads. 2.BJP used online campaign Blogger for Advani and SMS. 3.In election 2009, a well designed STP approch is used by the congress party. 4.The idea of Rahul Gandhis near to everyone approch. 5.Barack Obama used social website, my.BarackObama.com 6.These days,every political party is going to adopt some themes for their campaign Congress is used Jai Ho song. BJP is used Feel Good and India Shining

Recommendation
It is recommended that Political Marketing works,as in the case of many political parties. It should be said that the techniques of marketing that the political parties had used during the election campaign period had influence on the voting decisions.

The end
Thank you for your attention