Hashmatrai and Gangaram Himathmal Mansukhani Institute of Management

BUSINESS PLAN
BLACK CHICKEN ( KADAKNATH)
HARSHAL NAIK / RN-70
SEQUENCE
Business Name, Vision, Mission.
Problem Statement or Gap Analysis Idea Summary
Market Overview.
Competitive Landscape
Marketing & Expansion Strategy
 Financial feasibility
BLACK BIRD FARM PRIVATE LIMITED
Mission
To establish the ultimate and nationwide poultry farming industry that can solve
problem of poultry production meet the need of the society and bring about
sustainable development of creating employment opportunities.

Vision
The business is set up so that in 5-10 years, the entire region will taste the aroma.
Our first objective is to capture Nashik and then extend the distribution of the
products to all areas of Maharashtra..
PROBLEM STATEMENT
Financial Risks :
Changes in our own or competitors' pricing policies
Fluctuations in expected revenues from distributors, retailors and
strategic partners.
Timing of costs related to acquisitions or payments. Legislative/Legal
Landscape
State regulations on quarantine, insurance and the practice of
medicine.
Storage, transmission and disclosure of firm's information and hygiene
records
MARKET OVERVIEW
The Indian Kadaknath Market was valued at USD 29.2 million in 2021, and it is
expected to reach a value of USD 33.6 million by 2028, at a CAGR of 1% over the
forecast period (2022 – 2028).
Key players : Saroya Kadaknath Farm, Ks Livestock Poultry
Chicks Farm, Egg Bron Private Limited, Praja Agro Farm,
Rm Group of Sunrise Rooster Farm, Hindusthan Poultry
Farm
Competitive Outlook : The report notes that the Indian
Kadaknath Market is highly competitive, with various
vendors offering innovative products and services.

Geographic Segment : Asia Pacific (China, Japan, India,

and the rest of the Asia Pacific region) Middle East and
Africa North America (USA and Canada)Latin America
(Brazil, Mexico, and the rest of Latin America)Europe (UK,
Germany, France and the rest of Europe)
COMPETITIVE LANDSCAPE
TOTAL AVAILABLE MARKET :
USD 196.0
In 2022

SERVICE AVAILABLE MARKET :

Nashik , Mumbai ,Aurangabad,
Jalna focus on Maharashtra region

TARGET MARKET :
Domestic Indian market ,
slaughterhouse, farmers market, or
chicken distributor, direct dealers

MARKET SHARE:
Indian
market size of USD
33.6 in 2022
MARKETING STRATEGY
The poultry farms average client will be a slaughterhouse,
farmers market, or chicken distributor in the business'
focus audience. Marketing Promotion Plan

We plan to establish connections with vets and chicken

supplies throughout the focus audience.

 Implement a regional technique with the business

regional newspaper ads, and testimonials advertising.
 Develop an online business by developing a website and
placing the business name and get in touch with details
with online directories.
 Advertising the health & nutritional benefit of black meat
PROMOTION STRATEGIES

We plan on using a variety of selling techniques.

These techniques consist of traditional print ads and ads placed on
Google on the internet.
We will register the poultry village with online portals so that
prospective client can easily reach the organization.
The company will also create its own website show casing, the
service, it inventory of poultry, initial costs details, and get in touch
with details.
FINANCIAL FEASIBILITY
Funding of 15 Lakh from H. & G. H. Mansukhani
Build a farm in Nashik local to market and near to Mumbai
Bank balance Rs15,00,000
Farm house building – Rs500,000
Equipment and machineries - Nets, baskets, buckets, tillers & misc. Rs37,000
Heating, lighting system and pellet machine -Rs40,000.
Black chicks (1000 heads @ Rs45/head) – Rs45,000
Pellet balls (30 quintals @ Rs3,000/qntl)- Rs90,000
Protein supplements, vitamins & antibiotics - Rs5,000
Operating capital Rs 45,000; salary of unskilled labors (2x4,000) Technician's salary of Rs7,000 for
the first month and cash reserves for the first three months of operation (approx. Rs10,000/month)
Marketing/ advertising cost - Rs150000
 CONCLUSION
Cost & Profit Analysis for 500 Birds Income A From Birds (mortality 15 birds)
SN Description Cost SN Description Cost
1 Kadaknath Project – capital cost ( 3shed of Rs.50, 000/- 1 Sale of 35 birds after 5 months @200/bird Rs.7, 000/-
60*30 ft)
2 Kadaknath Project – Recurring cost ( 500 Rs.17,500/- 2 Sale of 120 birds after 6 months @ 400 Rs.48,000/-
chicks one week old 35 per chick ) per bird
3 Company Feed (15 Quintals) Rs.18, 000/- 3 Sale of 180 birds after 7 months @ 400 Rs.72, 000/-
per bird
4 Home feed (17.5 Quintals) Rs.15,500/-
4 Sale of 150 birds after 8 months @ 400 Rs.60,000/-
5 Medicines Rs 1500 per bird
Total Recurring cost Rs 52000/-
Project : Total Income (A+B) = Rs. 1, 93,750/-
Income B: From Eggs (each bird laying 105 p.a):
Project - Net Profit (Income - Recurring Cost) =Rs.
SN Description Cost 1,93,750- 52,500 = Rs. 1, 41,250/-
1 Eggs for Incubation: 200 Rs. 3,000/-
On average from the sixth month onward, every
2 Sale of 250 eggs @ 15 each egg Rs. 3,750/- month a farmer can make a profit of about Rs.
50,000/-
THANK YOU FOR YOUR TIME