Dynamics of Local

and Global Culture

HECTOR B. NOQUILLA JR.
Central Philippines State University
Perspectives on Global Cultural Flows

Cultural Cultural Cultural

differentialism hybridization convergence
 Cultural differentialism
• Cultures are essentially different and are
only superficially affected by global flows
• “Catastrophic collision”
• Samuel Huntington's "clash of civilizations"
• “The conflicts of the future will occur along
cultural fault lines separating civilizations”
• increased interaction among different
civilizations would lead to intense clashes,
economic conflict
• Criticism: Characterization of Muslims
as being "prone to violence“
• After the Cold War, political-economic
differences were overshadowed by
new fault lines, which were primarily
cultural in nature.
Cultural hybridization
Basta kes
• Emphasis on the integration of local shudi akes
May nag Trulala shuno kay sa
and global cultures spungel itas ? shukis .
• Globalization – a creative process that shukis nga Shuak lang
ang kyug-o kes bag-ers.
gives rise to hybrid entities not nga
reducible to either the global or local. clasmitaks
shu-ak babel
• Glocalization - interpenetration of the global and local resulting in
unique outcomes in different geographic areas.
• “Scapes" by Arjun Appadurai
• ethnoscapes
• technoscapes
• financescapes
• ideoscapes
• mediascapes
• Global flows involve people, technology, finance, political images, and
media and the disjunctures between them lead to the creation of
cultural hybrids
• Cultural convergence - stresses
homogeneity introduced by globalization
• Cultures are radically altered by strong
flows
• Cultural imperialism happens when one
culture imposes itself on and destroys
others.

• John Tomlinson's "deterritorialization

of culture”
• Deterritorialization means that it is
much more difficult to tie culture to a
specific geographic point of origin