SWARI JEWELRY

WEEKLY REPORT
(21TH MAR - 27TH MAR)
 EXECUTIVE SUMMARY
INSTAGRAM FOLLOWER COUNT – 32135
INSTAGRAM STORY VIEWERSHIP – 342
INSTAGRAM GROWTH RATE - 0.31 %
ACCOUNTS ENGAGED – 3418 (-63.8%)
INSTAGRAM NUMBER OF POSTS – 2
STORIES - 3
REELS – 3
THREADS FOLLOWER COUNT – 373
FACEBOOK FOLLOWER COUNT – 216
FOLLOWERS
PINTEREST VIEWS – 825 (+0.9%)
TWITTER FOLLOWER COUNT – 1
LINKEDIN FOLLOWER COUNT – 2
YOUTUBE SUBSCRIBERS –2
 KEY METRICS INSTAGRAM

SOCIAL MEDIA ENGAGEMENT RATE – 10.63%

AVERAGE REACH – 3,04,100
FOLLOWERS GROWTH – 3.3%
AVERAGE CLICKS – 0.49
EXTERNAL LINK TAPS - 8
 POSTING SUMMARY
1.IMAGE OF THE POST
NO. OF LIKES + COMMENTS =457 LIKES + 1 COMMENTS

2.IMAGE OF THE POST NO. OF LIKES =520 LIKES

3.IMAGE OF THE POST NO. OF LIKES + COMMENTS =515 LIKES + 2 COMMENTS

NO. OF LIKES + COMMENTS =457 LIKES + 1 COMMENTS

4.IMAGE OF THE POST

5.IMAGE OF THE POST NO. OF LIKES + COMMENTS =511 LIKES + 1 COMMENTS

 GROWTH STATISTICS
21st March to 27th March
600

500

400

300

200

100

0
Instagram Twitter Facebook Youtube Pinterest Threads

Number of posts New followers gained Average likes

Number of saves Story viewership
 REACH AND IMPRESSIONS

REACH VS IMPRESSIONS
Likes per post 160000
600
140000
500
120000
400 100000
300 80000
200 60000
100
40000
0
20000
0
Post 1 Post 2 Post 3 Post 4 Post 5

REACH IMPRESSIONS
 WAY FORWARD

• GROWTH IS SEEN IN INDIAN CTIES LIKE MUMBAI. HENCE FOCUS

OF ADVERTISEMENTS CAN ALSO BE ON INDIA.
• POSTS WITH THE BEHIND THE SCENES ARE PERFORMING WELL
HENCE MORE BTS CAN BE ADDED.
• TARGET AUDIENCE AS PER STATISTICS COULD BE CHANGED FOR
A/B TESTING .
• THREADS HAS GOT GROWTH IN FOLLOWERS HENCE
CONSISTENCY OVER THREADS COULD HAVE BEEN IMPROVED.
• PRESENCE OVER FACEBOOK CAN BE FOCUSED FOR MORE
ENGAGEMENT.
THANK YOU