DESIGN AND

DEVELOPMENT OF
MOTOR
CONTROLLER FOR
ELECTRIC VEHICLE

Group members:
Asvira Tu Zahab
M Asad Azhar
BACKGROUND AND MOTIVATION

Global Shift
Environmental
Towards
Concerns
Sustainability

Government Policies
and Incentives:
SCOPE AND OBJECTIVE

Achieve High Efficiency and Customization and Versatility Alignment with Sustainable
Performance Development Goals (SDGs)
MARKET GAPS

o Limited Customization Options

o High Costs and Accessibility Issues
o Suboptimal Performance
o Lack of Advanced Features
o Lack of R&D
o Manufacturing Constraints
CUSTOMER
SEGMENTATION

o General Public (Middle

Class/Upper Middle Class)
which are consumers of
automobiles.
o Automotive Industries and
OEMs based on National
Electric Vehicle Policy
VALUE
PROPOSITIONS

o Innovation and Customization

o Accessibility for All/EV Revolution
o Optimized Energy Usage
o Competitive Pricing
o Reliability and Compliance
SWOT ANALYSIS

Strengths: Weaknesses:
 Environmental Friendly  Limited Range

 Cost Savings  Charging Infrastructure

 Local Manufacturing  Consumer Awareness
 Multidimensional Approach
SWOT ANALYSIS

Opportunities Threats:
 Rising Demand for EVs  Competition from Established

 World Outlook Brands

 Incentives for Green Technologies
 Technological Advancements
 Customization Options
 Regulatory Changes
 Perception Challenges
 Economic Factors
Cost Analysis

Cost Breakdown for Manufacturing Motor Controllers for EV Vehicles:

 PCB:50,000 PKR/batch (100 units)  Utilities: 0.1M PKR/month

 Components: 150,000 PKR/batch  Marketing & Transportation: 0.3M
 PKR/month
Fabrication: 30,000 PKR/batch
 Labor & Salaries: 1.75M PKR/month (25
 MOSFETs: 200,000 PKR/batch
workers @ 35,000 PKR/month)
 Total per Unit: ~20,000 PKR
PROMOTION AND DISTRIBUTION

MARKETING OEMS DIRECT RETAIL CONVERSION WHOLESALES

EXPERTS AND SPARE PART
DEALERS
CUSTOMER RELATIONSHIPS

COMPLAINT CELL RELATIONSHIP REGULAR VALUE ADDED INDUSTRY R&D

AND HELPLINE MANAGEMENT COMMUNICATION SERVICES AND FEEDBACK
SYSTEM
REVENUE STREAMS

Contracts with Direct

Conversion Retails and
Shops Sales

Contracts with Workshops and

EV Technical
Manufacturers Training

Wholesalers
OEM
and Third Party
Contracts
Retail
Sustainability and scalability

SUSTAINABILITY SCALABILTY
1. Environmental Pollutions 1. Increase Capacity
Reduction 2. Increase Variety of Products
2. Wasted Energy 3. Focus on R&D
3. Locally Available for All 4. Export
5. Investor Attraction
PARTNERSHIPS AND RELATIONSHIPS

 PARTNERSHIPS
 OEM EV Manufacturers in the Industry
 Automobile Industry
 EV Conversion Stores
 Researchers and R&D Wings
 Government
RISK ANALYSIS

• Supply Chain Disruptions

• Technology and Innovation Risks
• Economic Instability
• Environmental Factors
• Talent Acquisition and Skills Gap
• Adoption
• Financial Situation
• Competition
 Constant Improvement
Robust Financial Management
RISK Competitor Analysis

MITIGATION Constant Lookout for Opportunities

THANK
YOU