COUSTOMER ACQUISITION

Marketing management / presentation by : R.sudarshan mba 1 st year

Self Introduction
Introduction to :
Customer Acquisition

 Customer acquisition refers to the process of bringing in new

customers or clients for your business.

 This is typically achieved when a customer purchases your product

for the first time, or subscribes to your service,
 The role of customer acquisition in growth marketing is to fuel the growth of
the business.

 By acquiring new customers, a business can increase its revenue and profit
margins, which can then be reinvested to acquire even more customers.
Process of Acquisition
Process of Acquisition !

Step 1 : Gather Customer Intelligence.

The collection and analysis of large amounts of data that organizations use to
determine the best, most effective ways to interface and interact with their
customers.
Step 2 : Organise Internal Acquisition Planing Meeting .

• Organising acquisicon planning meetings within the organisation is the next step of customer
acquisition process.

• By organising these meetings, the organisation identifies the ways by which the current sales
process can be synchronised with the extracted customer intelligence.

• Through such meetings, the complete customer acquisition strategy can be thoroughly inspected by
decision-makers or leaders. In this, acquisition strategy of every sales team is examined by
representatives of all the departments of the organisation
Step 3 : Build Strategy Around The Ideal Customer Profile

• After careful examination of the acquisition plan of different sales teams the next step is to
build strategy the ideal customer profile.

• They’re repeat buyers. When you have many competitors in your market, you
can determine your ideal customers by identifying the people who continue
shopping with you.
Step 4 : Making Most of the CRM

• The next step is focused on CRM .

• (CRM) is a technology for managing all your company’s relationships and

interactions with customers and potential

• The CRM acts has an information sources, about the customers.

This should be updated sources of information so that business can get the consistency of
data .
Step 5 : Share the knowledge.

• After all collected informations and updated information sources,

We should share this knowledge about the ideal customer, including the method
of approach with the sales team
Strategies for Customer acquisition

STRATEGY
Strategies for customer Acquisition.

1. Improve Direct Mailling.

2. Using Analytical Tools for Customer Segmentation.
3. Finding Financial Status of Customers.
4. Balance with Digital Marketing.
5. Coupons and Discounts.
6. Raise Brand Awareness.
Customer Acquisition Guidelines.

1. Know The Target Customer.

2. Seek referrals.
3. Testimonials ( a satisfied customer spreads positive image of the organisation)
4. Get Straight to the Point .
5. Stop Talking And Start Listening .
6. Review ( identifying working and non working techniques / working techniques should be
be continued and non working techniques should be repaired or modified).
CLAPS PLEASE !