TEXT DATA VISUALIZATION

Text data visualization

• Text visualization is a visual way of presenting
information—word clouds, graphs, maps,
timelines, networks and more, can all be used
to visualize text data.
• Provides a brief understanding of the most
important keywords, and sums up and
communicates trends and frameworks within
a specific text.
 Text Visualization is Useful for:

• Condensing a lot of content. Cut down on time spent

reading by emphasizing central phrases across
multiple texts, grouping content by topic, sentiment
and more.
• Simplifying text data. Our brains are wired to enjoy
and make sense of visual data and it’s proven that we
sort through images quicker than we do with the
written word.
• Determining insights in qualitative data.
Customer feedback is jam-packed with
practical insights. You’ll get an effective outline
of the products, features and subjects that
matter most to your clientele and the
opportunity to figure out not only their pain
points but where you’re succeeding with
them.
• Discover hidden trends. Use text analysis and
gradually visualize insights in order to spot
easily any inconsistencies and figure out the
leading causes.
 Why Text Visualizations are Necessary

• Makes Text Data Easy to Grasp

• Communicates What’s on Your Audience’s
Mind
• Condenses Big Volumes of Text
• It is Simple and Direct
 Text Data Visualization Examples

• Word Cloud
• Slope chart
• Sankey chart
• Collocate Clouds
• Word Art
 Text Data Visualization Examples
• Word Cloud
A word cloud is a grouping
of keywords or tags
using a particular color
and font size to create a
representation of a
shape or figure you can
easily recognize
 Slope chart
• If you’re wanting to highlight
transitions, absolute values,
rankings and variations in the
long term, then slope charts or
graphs are the right text data
visualization.
• Slope charts/graphs are the
perfect text visualization
example when comparing time
periods or other points of
reference and want to underline
rises and drops across diverse
categories between two data
points
 Sankey Chart
• With a Sankey Chart,
you can visualize how
one group of values
flows to the next group.
These two
interconnected points
are called ‘nodes’ and
the connections are
‘links’.