Total – 636 articles

User Trend Analysis by Article Type - YTD

Average Engagment time per session – 1m 55s
Trending by Article Type

538,025
633,981
Contribution by Article Type
519,632
389,227
Announcement
Campaign
192,030 198,022 8% 2% Entertainment
148,467
12% General Knowledge
10,450 18,307 11,088 14,118 40% Health Knowledge
4,815 9% Promotion
en
t
ig
n
en
4,334
t ge ge on ts4,618
pa ed ed oti or Sports
em nm l l Sp 11%
nc Ca
m ta
i
no
w ow om 2.33%
u er Kn Pr
no 3.40% t lK 18%
lth
2.23%
An En er
a
a
2.01% 2.92%
G en He
2.51%
2.85%

Views Likes

Assessments
• Promotion article type is top trending with total 633K views and 14 likes but article contribution is only 18% on total publish articles.
• Campaign and Announcement article type had only 10% total contribution but remain at 2nd and 3rd position.
• In Category type, Finance (KBZPay and KBZBank) contributed total 72% of total views.
• According to social media analysis, people are less interest on other official accounts that they think articles were published by KBZPay team.
• Need content strategy to get user attention on other official accounts ( Example- “What is official account” “What can you see in custom menu” article
publish on KBZPay facebook page)

CONFIDENTIAL: This presentation or any part of it including pictures and graphics, and any documents attached hereto, may contain confidential and proprietary
information of Kanbawza Bank Limited (KBZ Bank). Any disclosure, copying, distribution, or use of the contents is strictly prohibited.