MUMBAI MARKET RESEARCH

Amol Awate
Date : 08.01.2024
 ABOUT
Introduction to Crystalline
Waterproofing Compound

Crystalline waterproofing compounds leverage cutting-edge

chemical formulations to create an impermeable barrier within
concrete, enhancing structural integrity and resilience against
water damage.

MUMBAI MARKET RESEARCH 2

 W
MARKET OVERVIEW
MARKET TRENDS
The demand for waterproofing solutions, including crystalline waterproofing, is expanding
globally. This growth is driven by increased construction activities, urbanization, and
infrastructure development in emerging economies.

Industry Growth Drivers

• Increased Demand for Sustainable Solutions

• Advanced Formulations for Enhanced Performance
• Integration of Smart Technologies
• Focus on Green Building Practices
• Emphasis on Ease of Application

MUMBAI MARKET RESEARCH

 ANALYSIS
MUMBAI’s DEMAND ANALYSIS
INFRASTRUCTURE DEVELOPMENT
Mumbai has been undergoing extensive infrastructure development, with projects focusing
on metro rail expansions, road networks, and bridges. These initiatives aim to address the
city's transportation challenges and support its growing population.

• Coastal Road Project

• Mumbai Metro Rail Projects
• MTHL (Mumbai Trans Harbour Link)
• Bandra-Versova Sea Link
• Navi Mumbai International Airport
• Dharavi Redevelopment Project
• Mumbai-Ahmedabad High-Speed Rail (Bullet Train) Project
• CSMT Redevelopment Project

MUMBAI MARKET RESEARCH

 ANALYSIS
MUMBAI’s DEMAND ANALYSIS
SKYSCRAPER CONSTRUCTION
Mumbai's skyline has been evolving with the construction of high-rise buildings and
skyscrapers. Areas like Lower Parel, Worli, and Bandra Kurla Complex (BKC) have seen
significant commercial and residential development.

• Oberoi Sky City Project

• Oberoi Garden City project
• Rustomjee Crown
• Raheja Vivaria
• Chandak Group
• JP Infra Mira Road

MUMBAI MARKET RESEARCH

 ANALYSIS
MUMBAI’s DEMAND ANALYSIS
AFFORDABLE HOUSING INITIATIVES
The city has been working on affordable housing projects to address the housing needs of its
diverse population. Various initiatives aim to provide housing options for different income
groups.

• BTD Chowl
• BG SHirke Wadala
• BG Shirke Taloja

MUMBAI MARKET RESEARCH

 ANALYSIS
MUMBAI’s DEMAND ANALYSIS
COMMERCIAL AND BUSINESS DISTRICTS
Business districts like BKC continue to witness rapid development with the construction of
modern office spaces, commercial complexes, and luxury hotels.

• BKC
• Kharghar
• Belapur

MUMBAI MARKET RESEARCH

 MARKET SIZE 55-60 Cr.

40 Cr 10 Cr 08Cr
INFRA PROJECTS IN MUMBAI RESIDENTIAL MARKET HAS COMMERCIAL BUIDLING MARKET HAS
HAS POTENTIAL OF 40 Cr./ YEAR APPROX. POTENTIAL OF 10Cr. APPROX. POTENTIAL OF 8-10 Cr.
• COASTAL ROAD • OSC • L&W VIKHROLI
• METRO PROJECTS
• OGC • RAHEJA MINDSPACE
• VBSL
• CHANDAK • TATA DATA CENTER
• NMIA
• JP INFRA
• DHARAVI REDEVLOPMENT
• BULLET TRAIN
• CSMT REDEVELOPMENT
8
OUR COMPETITION

OUR PRODUCT SHOULD BE COMPETITORS

Our product is priced below that of other BASF/SIKA

financial management tools on the Product is more expensive.
market
PENETRON
Simple and easy to use compared to the Product is cheap and inconvenient to
complex of the competitors use.

Affordability is the main draw for our FOSROC

consumers to our product Product is affordable, and convenient to
use

MUMBAI MARKET RESEARCH 9

OUR COMPETITION

Convenient OUR PRODUCT

SHOULD BE

BASF/SIKA FOSROC

Expensive Affordable

ASIAN PAINT PENETRON

Inconvenient SPREME

MUMBAI MARKET RESEARCH 10

 SOLUTION

CLOSE THE GAP

Our product makes investing and portfolio
management easier, and no other product
on the market offers the same benefits
TARGET AUDIENCE
Professional investors, Known Consultants

COST SAVINGS
Reduce costs for client by helping businesses increase
their profits in the stock market

BENEFITS
EASY TO USE
A simple product that gives easy operational process and
material handling.

MUMBAI MARKET RESEARCH 11

1.Pilot Projects:

2. Strategic Partnerships:

3. Engagement with Local Influencers:

4.Compliance with Local Regulations:

5. Continuous Feedback Mechanism:

6. Adaptable Pricing Models:

MARKET ENTRY STRATEGY

MUMBAI MARKET RESEARCH 12
 PRODUCT APPROVAL STRATEGY

REQUIRED DOCUMENTS APPLICATION FOR APPROVAL FOR VAIOUS

PRODUCT APPROVAL INFRA PROJECTS
PRODUCT TESTING AND SUBMITTAL FOR PRODUCT NEED TO GET PRODUCT
QUALITY CONTROL APPROVAL APPROVAL FOR VARIOUS
DOCUMENTS PROJECTS

MUMBAI MARKET RESEARCH 13

 GROWTH STRATEGY
How we’ll scale in the future

COLLABORATION WITH SYNERGIES WITH DIRECT CONTACTS

DEALERS
Need to connect with the
particular dealers to approach
to the projects.
CONSULTANTS
Need to find out the personal /
Need to get approval at
professional contact to
project planning stage only.
approach.

MUMBAI MARKET RESEARCH 14

 YEAR ACTION PLAN for
INFRA

CSMT Redevelopment BULLET TRAIN C1 BULLET TRAIN

Feb 2024 May 2024 C2

2024 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2024 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

VBSL & NMIAA BTD CHAWL BULLET TRAIN C3

Feb 20X4 July 20X Feb 20X4 X Dec 2024

MUMBAI MARKET RESEARCH 15

 THANK YOU
Amol Awate
+91 8485046748
amol.awate0001@gmail.com
https://www.linkedin.com/in/amol-awate-india

MUMBAI MARKET RESEARCH 16