Home Helper

Say goodbye to clutter and mess! Our home helper app is here to simplify your life.
Our Your Picture Here

Team
Tahir Khan Asher Qazi
2021-ME-53 2021-ME-93

Ibrahim Ahmed
2021-ME-94
Contents

01 02 03
Viability of
Attractiveness of introducing a new
Competitive Analysis
industrial sector product

04 05 06
Sequence of the
Marketing strategy Advertisement elements for
financial support
Competitive
Analysis
Competitive Analysis
Process of identifying and evaluating the strengths and weaknesses of a
business or product in relation to its competitors
It involves following Steps:
• Identify your competitors
• Gather information
• Analyze the data
• Draw conclusions
• Develop a plan
Direct and Indirect Competitor
Direct competitors Indirect competitors

Direct competitors are They are businesses whose

companies that offer the product (or service) offerings
same product (or are different from yours, but
service) offering as could satisfy your customer's
you. needs, and possibly achieve
the same goals.
Performance compared to Competitors
Return on
Applications Market Share Rating/5 Gross Margin
Investment

Our Application 1.2% 4.0 35% 9%

SuperTasker 44% 4.8 70% 40%

HomeMaid 10% 4.5 42% 15%

TaskMaster 3% 3.7 20% 10%

PakHelpers 21% 4.7 55% 20%

MaidsPK 13.8% 4.5 45% 14%

Others 7% 4 26% 11%

 Techniques to Perform Competitive Analysis
• SWOT analysis
• Porter's Five Forces analysis
• Market share analysis
• Competitor profiling
• Benchmarking
• Customer feedback analysis
Presenting the Data to Critical Audience
Start with a clear Focus on key Use visual aids Provide context Be objective
introduction findings

Anticipate questions End with a summary

Attractiveness
of Industrial
Sector
What is the Attraction in this Sector?
• Large Market
• Growing Middle Class
• Technological Advancements
• Convenience
• Cost-Effective
• Gaining Attention
 Market Size and Growth
conservative growth Total market
Year
According to a report by Statista, rate(%) size(USD)

the revenue in the home services

1st - 10.5 billion
segment in Pakistan amounted to
2nd 5% 11.03 billion
USD 35 million in 2021, with an
expected annual growth rate of 3rd 5% 11.58 billion

9.2% between 2021 and 2025. 4th 5% 12.16 billion

5th 5% 12.77 billion

 Market Segmentation
• Service Type
• Customer Type
• Geographic Location
• Pricing Model
• Service Provider Type
• Service Quality
 Viability of
introducing a
new product
 Key Determinations to Establish the Viability
To establish the viability of introducing a new home helper application, we can conduct
market research to determine the following:

• Market demand
• Competitor analysis
• Pricing
• Distribution channels
• Marketing and advertising
 Survey Responses
Respondents
Survey Question
percentage
Do you struggle to keep your home clean and organized? 87%

Have you used a home helper application before? 42%

Would you be interested in a home helper application ? 68%

Would you be willing to pay for a home helper application that improves the
56%
cleanliness and organization of your home?

Would you prefer a home helper application that connects you with
63%
professionals or offers self-help cleaning ?
Marketing strategy
for Home Helper
Application
Key elements of a Successful Marketing Strategy
Element
Define your target audience
Set clear objectives
Choose the right channels
Develop compelling content
Monitor and measure results
Description
Identify your ideal customer and tailor your marketing efforts to meet their
needs and preferences.
Establish specific, measurable goals that you want to achieve through your
marketing efforts, such as increasing sales, improving brand awareness, or
building customer loyalty.
Determine the most effective marketing channels to reach your target
audience, such as social media, email marketing, search engine
optimization, or paid advertising.
Create engaging and informative content that resonates with your target
audience and drives them to take action.
Use analytics tools to track your marketing performance and make
adjustments as needed to improve your results
Marketing Strategy based on Four Ps
Product:
The home helper application is a mobile
app that connects individuals with a
variety of household services, such as
house cleaning, laundry, and cooking.
Place:
The home helper application will be
available for download on both iOS and
Android platforms, making it accessible
to a wide range of users
Price:
The pricing strategy for the home helper
application will be competitive and
flexible, with several pricing plans
available to meet different needs and
budgets.
Promotion:
The promotion strategy for the home
helper application will focus on
creating a strong brand identity and
building a loyal user base.
Point of Difference
• Providing a localized service

• Focusing on sustainability and social responsibility

• Incorporating innovative features such as artificial
intelligence and machine learning algorithms

• Offering a variety of services beyond traditional home

helper tasks, such as pet care or car detailing, to become
a one-stop-shop for all household needs
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Sequence of the elements for financial support

Workup of
the total Breakeven point
startup cash Sales projection

Cost projections Gross profit

projections
Total Startup Cash
Total Human Resource Cost: $78,500

Total Physical Resource Cost: $1250

Total Startup Cash: $79,750

Sales Projection
Provide an Potential revenue (USD)
estimate of how
1,400,000
much revenue the
1,200,000
business is
1,000,000
expected to
800,000
generate over a
600,000 1,309,395
certain period of
400,000 906,738
time 594,966
200,000 349,795
145,680
0
1st 2nd 3rd 4th 5th
Thank You