MCDONALD'S MARKETING STRATEGY

History of McDonald's

The McDonald's concept was introduced in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald brothers in the concept and went on to found McDonald's Corporation.

Timeline

The first McDonalds drive-thru was created in 1975 near an Arizona military base.

A brief History of McDonald's Advertising Themes

You Deserve a Break Today (1971)

We Love to See You Smile (2000)

i'm lovin' it (2003)

Billboard's Mcdonalds

Celebrity spokespeople
McDonald's has definitely brought the Detroit native tapping neo-soul singer-songwriter Dwele as the spokesperson.

Sponsorship
McDonalds has served as an Official Restaurant of the FIFA World Cup since 1994.

McDonalds has been a proud supporter of the Olympic Movement for more than 40 years.

Mcdonalds sale promotion

McDonalds has introduced new products and phased out old ones over time.

Product Strategies

"Golden Arches

are the famous symbol of McDonald's

"Ronald McDonald"

is used

as the primary mascot of the McDonald's fast-food restaurant chain.

Placement Strategies

McDonald's focuses on store placement and are always looking for the best locations.

Marketing campaigns

used the Shrek movie to give children a choice between milk, fruit, or vegetables as part of their Happy Meal.

In Australia, McDonalds held a marketing campaign where the people could decide what name to give its new hamburger. The name that won was Backyard Burger

PlayPlaces & Parties

You bring the kids, well make the party. Super-fun for the kids, stress-free for you! Weve got this party thing down to a science: Happy Meals, cake, decorations, party favors. Talk to your local McDonalds manager to make arrangements

Charity

McDonalds serve the communities through involvement in youth sports, local charities, and events that inspire the world. McDonalds is a people business Ray Kroc

McDonalds Corporation
Strengths

It is the No. 1 fast-food company by sales, with more than 31,000 restaurants serving burgers and fries in almost 120 countries. Good innovation and product development The McDonalds brand offers consumers choice, reasonable value and great service

Loyal staff and strong management team.

McDonald's is the world's largest fast-food retailer

Weaknesses

Quality issues across the franchise network. The trend towards healthier lifestyles for adults and children.

Opportunities

Respond to social changes - by innovation within healthier lifestyle foods.

Continued focus on corporate social responsibility, reducing the impact on the environment and community linkages.

Threats

Focus by consumers on nutrition and healthier lifestyles New competitors. Social changes - Government, consumer groups encouraging balanced meals fruit and vegetables.

Conclusions

The philosophy of McDonald's is providing the customer fast and friendly services I At McDonald you get your order usually within 60-90 seconds from the time it is placed. The advantages McDonald having over the other restaurant are Ambiance Employee behavior Cleanliness Price.