PRESENTATION

 NAME : SUFYAN and DAOOD

 CLASS : ADP CS

 ROLL NUMBER : 008 & 007

 Topic
 E-Commerce: Digital Markets, Digital Goods
  INTRODUCTION

• Definition of E-Commerce: The buying and selling of goods and

services over the internet.

• Evolution: From early electronic transactions in the 1970s to the modern

digital marketplace.

• Importance: Significant impact on global commerce, consumer behavior,

and business models.
 Mobile Commerce (M-Commerce)

•Growth: Increasing use of smartphones for shopping.

•Apps: Mobile apps offering a streamlined shopping experience.

Social Commerce

•Integration: Buying and selling through social media platforms (Instagram,

Facebook).
Future of E-Commerce

•Artificial Intelligence: Advanced AI for customer service, inventory management, and

personalized shopping experiences.
•Global Expansion: E-commerce growth in emerging markets.
E-Commerce Technologies
  Digital Markets
Digital marketing, also called online
marketing, is the promotion of brands to
connect with potential customers using the
internet and other forms of digital
communication.
 
Characteristics

•Global Reach: Access to a worldwide customer base.

•24/7 Availability: Non-stop operation

unlike traditional physical stores.

•Interactivity: Direct engagement with customers through various digital

channels.
  Marketplaces
•B2C (Business-to-Consumer): Amazon, Alibaba, eBay.
•B2B (Business-to-Business): Alibaba, ThomasNet, Global Sources.

•C2C (Consumer-to-Consumer): eBay, Etsy.

•C2B (Consumer-to-Business): Platforms where consumers offer
products/services to businesses, e.g., freelance sites like Upwork.
  Business Models
•Direct Sales: Companies selling directly to consumers via their
websites.

•Subscription Services: Netflix, Spotify, and other digital content

providers.

•Marketplace Services: Platforms that facilitate transactions

between third-party buyers and sellers.

•Freemium Models: Basic services offered for free, with advanced

features behind a paywall (e.g., Dropbox, LinkedIn).
  Digital Goods

Digital goods are products that exist in a digital form, something that
can be sold and consumed online.
 Types of Digital Goods :

•E-books and Digital Publications: Kindle, online newspapers.

•Music and Media: Streaming services like Spotify, Apple Music.

•Software and Applications: SaaS (Software as a Service), mobile apps.

 Advantages

•Instant Delivery: Immediate access to purchased content.

•Lower Costs: Reduced production, distribution, and storage costs.

•Scalability: Easy to scale up with

• increasing demand without significant incremental costs .
 Challenges

•Piracy: Unauthorized distribution and use of digital goods.

•Intellectual Property Issues: Protection of

•copyrights and trademarks.

•Market Saturation: High competition in

digital marketplaces.
  Infrastructure

•Payment Gateways: PayPal, Stripe, Square.

•Security Protocols: SSL certificates, encryption methods.

•Web Hosting and Cloud Services: AWS, Google Cloud, Microsoft Azure.
Trends in E-Commerce
  Conclusion

• Impact: E-commerce has transformed the way businesses operate and how
consumers shop.

• Opportunities and Challenges: Continuous innovation needed to address

challenges and leverage new opportunities.

• Future Prospects: A dynamic and evolving field with significant growth

potential.
THANK YOU