Comparison of Email Marketing

Platforms: Mailchimp vs Constant

Contact
In the digital age, email marketing remains a powerful tool for businesses and organizations of all sizes to reach their target audience, nurture leads,
and drive conversions. As the market for email marketing solutions continues to grow, two platforms have emerged as industry leaders: Mailchimp
and Constant Contact. This presentation provides an in-depth analysis of the features, capabilities, and pricing of these two platforms to help you
make an informed decision on the best email marketing tool for your needs.

by Shyam Bhadja
Common Features
Customizable Templates
Both Mailchimp and Constant Contact
offer a wide range of professionally-
designed email templates that can be easily
customized to match your brand's visual
identity. This allows you to create visually
appealing and engaging emails without the
need for extensive design skills.
Marketing Calendar
The marketing calendar feature in both
platforms helps you plan, schedule, and
track your email campaigns, ensuring a
consistent and organized approach to your
email marketing efforts.
Contact List Import
Seamlessly import your existing contact
lists from various sources, such as CSV
files or third-party integrations, to quickly
build your email subscriber base and start
sending targeted campaigns.
Email Automation Comparison
1 Mailchimp
Mailchimp offers advanced automation capabilities, including predictive segmentation, dynamic content, and the ability to create
complex customer journeys with up to 200 journey points. This allows you to deliver highly personalized and targeted email
campaigns that cater to your subscribers' specific needs and behaviors.

2 Constant Contact
Constant Contact's automation features are more basic, focusing on simple triggered emails like welcome messages, birthday, and
anniversary emails. While not as sophisticated as Mailchimp's offerings, these automation tools can still help you streamline your
email marketing efforts and ensure timely communication with your subscribers.
Advanced Features and Analytics
Mailchimp
Mailchimp's advanced features include multivariate testing, which
allows you to test different subject lines, content, and design elements
to optimize your campaigns for maximum engagement and
conversions. Additionally, Mailchimp's predictive analytics and
comparative reporting tools provide valuable insights to help you
make data-driven decisions about your email marketing strategy.
Constant Contact
Constant Contact's analytical capabilities are more basic, with limited
A/B testing options and standard reporting tools. While these features
may still provide useful insights, they lack the depth and
sophistication of Mailchimp's advanced analytics and optimization
tools.
User Access and Support
Mailchimp
Mailchimp supports up to 10 user accounts with a variety of
permission levels, allowing you to effectively manage access and
collaboration within your team. Additionally, Mailchimp provides
24/7 email and chat support to assist you with any questions or issues
that may arise.
Constant Contact
Constant Contact also allows up to 10 user accounts, but with only 3
permission levels. While details on their support offerings are not
specified, it's important to consider the level of customer service you
may require when selecting an email marketing platform.
Additional Tools and Integration
Mailchimp
Mailchimp boasts an extensive ecosystem of over 300 integrations,
allowing you to seamlessly connect your email marketing efforts with
a wide range of other tools and platforms, such as e-commerce, social
media, and CRM systems. Additionally, Mailchimp offers advanced
features like their Content Optimizer and Intuit Assist, providing even
more capabilities to enhance your email marketing strategy.
Constant Contact
Constant Contact's additional tools and integrations are more basic,
with a smaller selection of third-party connections and fewer
advanced features compared to Mailchimp. While it may still meet
the needs of some users, Constant Contact's ecosystem is not as
robust or expansive as Mailchimp's.
Pricing and Email Send Limits
Mailchimp
Mailchimp's pricing model starts at $11 per month for up to 500
subscribers and scales up to $458 for 75,000 to 100,000 subscribers,
including up to 1,200,000 email sends. This allows businesses, such
as a growing startup, to expand their subscriber base affordably
without a large initial investment
For accounts exceeding plan limits, Mailchimp offers add-on contact
blocks. For example, a Standard plan can add a block of 1,000
contacts, which comes with 12,000 extra email sends, enabling
flexible campaign management. The costs vary by plan, and any
overages are added to the monthly bill, allowing businesses to adapt
their marketing efforts seamlessly.
Reference - https://rb.gy/169uxi
Constant Contact
Constant Contact's pricing for a list size of 90,000 to 100,000
subscribers is $710 per month. However, their email send limits are
based on the total number of contacts, with a maximum of 24 sends
per month. Any additional sends incur an overage fee of $0.002 per
email. This pricing structure may be less flexible and cost-effective
for businesses with larger email lists or higher volume email
requirements.
Please note that Constant Contact does not offer add-on contact
blocks like Mailchimp. Instead, any additional charges for exceeding
the plan limits will be included in your monthly bill.
Comparison: Mailchimp vs. Constant Contact
Features Mailchimp Constant Contact

Customizable Templates Available Available

Branded/Industry Templates Available Available

Marketing Calendar Available Available

Contact List Import Available Available

List Segmentation Available Available

Tracking & Reporting Available Available

Mobile App Available Available

Email Automation Extensive (includes predictive Standard (welcome, birthday, anniversary

segmentation,dynamic content, automated emails)
customer journeys)

List Building Tools Yes (advanced features like Intuit Assist) Yes
Comparison: Mailchimp vs. Constant Contact
Social Media Tools Yes (includes Facebook & Instagram Ads, Yes (includes Facebook & Instagram Ads,
Google Ads, Social Inbox) Google Ads, Social Inbox)

A/B Testing and Multivariate Testing Yes (includes A/B and multivariate A/B Testing Only
testing)

Analytics Advanced (comparative reporting, Standard

predictive analytics)

User Access 10 Users, 4 Roles 10 Users, 3 Permission Levels

Support 24/7 Email & Chat Yes

Additional Tools Over 300 Integrations, Dynamic Forms, Standard Forms, Basic Segmentation
Advanced Segmentation

Pricing for 75k-100k Audience $458 per month $710 per month

Monthly Email Sends 1,200,000 24 times total contacts (variable)

Overage Fee None $0.002 per email

Conclusion
1 Feature-Rich vs. Basic
Mailchimp offers a more
comprehensive and advanced set of
features, including sophisticated
automation, analytics, and integration
capabilities, while Constant Contact's
offerings are more basic and limited
in comparison.
2 Pricing and Email Limits
Mailchimp's pricing structure is more
flexible and scalable, with a higher
monthly email send limit, making it a
more cost-effective solution for
businesses with larger email lists or
higher volume email requirements.
3 Recommendation
Based on the detailed comparison,
Mailchimp emerges as the more
robust and versatile email marketing
platform, offering greater value and
more advanced features that can help
businesses of all sizes achieve their
email marketing goals.