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INTRODUCTION TO BUS I (Bus 101)
INTRODUCTION TO BUS I (Bus 101)
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Dr. Magnus Ugwa
Department of Business Administration
magnus.ugwa@ccu.edu.ng
www.ccu.edu.ng
BUS 101 INTRODUCTION TO
BUSINESS I
• BUS 101
COURSE OUTLINE
• Concept of Business and Administration
• Characteristics of Business
• Objectives of Business
• Environment of Business
• Environmental factors that affect Business
• Functions of Business
• Relationship between the functions of Business
• Forms of Business ownership
COURSE OUTLINE CONT.
• Business organizational structure
• Business expectation from society
• Society expectation from Business
• Privatization and Commercialization
CONCEPT OF BUSINESS AND
ADMINISTRATION
• BUSINESS: A Business is any legal activity that involves
two or more persons who are into production of goods
and services for the satisfaction of human want and
achievement of objectives.
• ADMINISTRATION: This is the process of managing
other persons’ business.
CHARACTERISTICS OF
BUSINESS
• Business must be legally accepted.
• Business must involve at least two people.
• Business must produce goods and or services.
• Goods and services should satisfy human want.
• Business should lead to achievement of objectives.
OBJECTIVES OF BUSINESS
• Survival
• Growth
• Social responsibility
• Maximization of shareholders wealth (Profit making).
ENVIRONMENT OF BUSINESS
• Environment of business has to do with the human elements that a business
must interact with for smooth and easy operations. The human elements
includes;
• Employees
• Customers
• Shareholders
• Host community
• Government
• Competitors
• Creditors
• Suppliers
• Society
EVIRONMENTAL FACTORS THAT
AFFECTS BUSINESS
• Natural factor
• Economic factor
• Socio-cultural factor
• Political factor
• Legal factor
• Technological factor
•
FUNCTIONS OF BUSINESS
• Production function
• Marketing function
• Finance function
• Human resources function
• Research and development function
FUNCTIONS OF BUSINESS CONT.
• PRODUTION FUNCTION: Production is the process of
coordinating men and materials to create from raw materials,
goods and services that will satisfy human needs and wants.
Production could also be seen as the process of increasing
the utility of goods or services to satisfy human wants. The
essence or purpose of establishing a business is to produce
either goods or services. Goods has to do with tangible things
that can be seen and or touch example, shoes, bulbs etc while
services has to do with intangibles which satisfies human
utilities, example educational services, transport services etc.
The product of Coal City University as a business is qualified
graduates.
FUNCTIONS OF BUSINESS CONT.
• FINANCE FUNCTION: Accounting is a very important
aspect of business management, negligent of which will
lead to a business failure. Every business manager and
or owner needs good financial information in order to
provide sound solution to such questions as: what are the
most viable business opportunities to invest in? Or will
the profits be sufficient? Etc. It is therefore one of the
organic functions of a business to source for and manage
finances for the sustainability of the business.
FUNCTIONS OF BUSINESS CONT.
• HUMAN RESOURCES FUNCTION: Personnel or staff of
an organization is considered the most potent and
oftentimes the most, difficult of all organizations resources
to manage. Because of its special nature, the personnel
function in most organizations is given special attention
with the creation of human resources departments
responsible for personnel management. The human
resources function is an aspect of general management
and concerns the methodical and systematic discharge of
all the activities that have to be carried out where people
are employed, especially in large numbers.
FUNCTIONS OF BUSINESS CONT.
• MARKETING FUNCTION: Marketing is the process
identifying, anticipating and satisfying customer’s
requirement profitably. It is said that production is not
complete until it gets to the hands of final consumers. The
process of looking for the customers and ensuring that
what is produced gets to them at a profit margin is known
as marketing
FUNCTIONS OF BUSINESS CONT.
RESEARCH AND DEVELOPMENT: Research is the
process of finding dependable solutions to existing
problems. Businesses like every human being always
have problems. The problems of business ranges from
lack of adequate finance, shortages of personnel, poor
patronage of customers etc. Businesses must strive to
find solutions to whatever problems confronting them
otherwise such business will naturally collapse. The
process of identifying and proffering dependable solutions
to the problems is called research and development.
FORMS OF BUSINESS
OWNERSHIP
• There are four major forms of business ownership
namely;
• Sole proprietorship
• Partnership
• Corporation
• Cooperatives
SOLE PROPRIETORSHIP
• This is a form of business ownership in which the owner
works in the business as well as manages the business.
• CHARACTERISTICS OF SOLE PROPRIETORSHIP
1. The owner provides the money for investment in the
business either from savings or by loans.
2. The owner manages the business
3. The owner makes decisions or policies
4. The owner usually works in the business
CHARACTERISTICS OF SOLE PROPRIETORSHIP CONT.
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