Gamification techniques

ICM572: GAMIFICATION FOR CONTENT

MANAGEMENT
Rewards System in Gamification

Teamwork

Increased Rapid
Revenue
Advantages feedback

Performance
boost
 Type of Rewards

1. Fixed action 2. Sudden 3. Random

rewards rewards rewards

4. Prize pacing
5. Rewards 6.Rolling
for bigger
from friends rewards
rewards
 Fixed action rewards

Loyalty programs increase

customer engagement while
building relationships and
communities among all
participants. People feel
motivated to interact with your
business or brand, which leads
to repeat purchases.

prevents the target audience

from taking rewards seriously
 Sudden rewards

happen out of the blue Timing

(surprise) Cost
encouraged to return, Prizes
hoping to win again
Procedures (T&C)
Boost engagement in
communities Comittee
 Random rewards

Different from sudden rewards

encourage customers even more, to engage due

to the element of surprise and excitement

keep making repeat purchases

 Prize pacing for bigger rewards

distribute the collection sets all the album

prize regularly stickers or other
but in smaller pieces; options
doses are numerous

Reward
dedication
 Rewards from friends

Cant be Transfer Stimulates

earn/buy from friends conversation

Signing up - Social
recruitment interactions
 Rolling rewards

given to customers or users by

chance following the Contest Entry
completion of a specific action

Participation of interest
Visualizing progress through gamification

Inserting
gamification into Motivating through Use storytelling to
existing training rewards engage
programs

Tap into
Set out a learning
competition to
path
boost engagement