EFFECT OF

INFLUENCIAL
MARKETING BY
FOOD BLOGGER
ON
RESTAURANTS PROJECT GUIDE- PRESENTED BY-

MS. KAVITA VERMA NIKHIL CHAUHAN

MBA 4A
 INTRODUCTION

 The restaurant industry has seen a significant shift in the way marketing
strategies are implemented.
 Traditional advertising methods are taking a backseat, and businesses are now
embracing innovative techniques to reach their target audience.
 One such game-changing strategy is influencer marketing.
 With the rise of social media, it was just a matter of time before social media
platforms would be utilized as a marketing tool .
 OBJECTIVES
• To study the emergence of food blogging community and the stages of becoming
an influencer on social media.
• The aim of this research paper is to find out what strategies do healthy food
bloggers use to promote their social media page and attract more audience.
• The difference of following and influencing level of healthy food bloggers and
television chefs.
Significance of the study
 Social media has an important role in influencing restaurants. This
study has made an attempt to understand the influence of social
media on restaurant.
 Social media has the power to influence potential customers from the
start until the stage of a purchase and beyond as well.
 The study is greatly significant because in today’s world social media
has an important role in day to day activities of people.
 The study will also reveal how social media will affect buying
decisions of food and the factors that motivate general public to
purchase through social media platforms.
 Scope
 This project aim to investigate the impact of social media
advertising on restaurants, specifically the purchase decisions and
brand loyalty of the customers.
 The study aims to identify the factors that influence consumers'
purchase decisions on social media, study their post-purchase
behavior, and assess their satisfaction levels after purchasing
products through social media.
 The study is expected to contribute to a better understanding of
the impact of social media advertising on restaurants and
customer role in brand loyalty and switching behavior
 RESEARCH DESIGN

 Sampling Technique: Nonprobability techniques

 Sample size: Sampling size is the total no. of units which is covered in
this study. The sample size of this study was 100-150.
 Sampling unit: Sampling frame is the representation of the elements of
the target population. Sampling unit of this study are students from
different colleges.
 Research Instrument: Structured questionnaire
 Data collection: Online platform ;Google form questionnaire
THANKYOU