PRESENTATION:

COMMUNICATION
SKILL

Group members

Muhammad jamshaid sial (2K11-CE-26)

Muhammad Ashraf (2K11-CE-27)
Fakhar Muhammad Abbas (2K11-CE-28)
Khizar Abbas (2K11-CE-29)
PRESENTATION:
COMMUNICATION
SKILL

Group members

Muhammad jamshaid sial (2K11-CE-26)

Muhammad Ashraf (2K11-CE-27)
Fakhar Muhammad Abbas (2K11-CE-28)
Khizar Abbas (2K11-CE-29)
COMMUNICATIO
N SKILLS
Presented To:
Sir Muzaffar Bhatti
Presented By :
Muhammad Ashraf

2K11-CE-27
PRESENTATION TOPIC

Bad News Message

BAD NEWS MESSAGE

 Bad news message are difficult to convey.

 You feel fear that it would annoy , irritate or disappoint
the reader.
 So write carefully and tactfully because your purpose is
to maintain goodwill of your customer towards your
organization.
 Always adopt right attitude.
PURPOSE OF RIGHT ATTITUDE
“To improve the tone and effectiveness of
your message”
 SUGGESTION FOR BAD NEWS
MESSAGE:

Put your reader Avoid using Company Rules

and Policies
in your Place
Not Agreeabl
Down TO e
Appreciate the Customer Be Courteous
Tactful
Attitude
Put your Reader in •While writing imagine the reader in your place.
•Than you can convince him tactfully that your decision is
your Place right , fair and necessary.

Avoid using •You should not stress on company rules and policies.
Company Rule and •You should include reasons that are behind the company
rules and policies.
Policies
Appreciat •Appreciate your customer , even
though he may be on mistaken.
e the •Use such impression which will
Customer show confidence in customer.

Be •While writing bad news

Courteo message be courteous.
•Shield’s the reader pride.
us
 Tactful
Attitude
• Always show
tactful
attitude.
• As “ water
will not
g) Not Down To:
 Talk with not down to the reader corresponding
we are willing to look into the matter for you.

h) Agreeable:
 Always show that you are agree with the customer.
ORGANIZATIONAL PLAN FOR BAD
NEWS MESSAGE

Direct •When main idea is

present in first paragraph
plan
Indirec •When main idea is not
present in first paragraph
t plan
BUFFER:
 When you have bad news message for reader , began
with a something in a situation that you and the reader
can agree.
 This statement buffer should be pleasant , relevant and
neutral in tune.
 Do not use anything that might mislead the reader into
thinking that you are granting the request.
 Do not use apologies if your company is not at fault.
 EXPLANATION AND ANALYSIS:
 Explanation shows that you have analyzed the problem.
 Begin your explanation with detail to your knowledge
and concern for the reader.
 Including honest , convincing reasons while the matter
must be handled from the way the reader wants it.
 you can convince the reader after negative message.
 POINTS TO BE REMEMBER:

 Try to convince the reader that you are acting in his best
interest and avoid the reasons that suggest benefits just
to your firm.
 Explain courteously all relevant facts behind your
decision.
 You must mention the first favourable facts than the less
favourable one.
 Show the benefit of reader as well as of companies.
STRATEGIES FOR BUFFER:

Agreement

Apprecia Assuranc
te e

Co- Neutral
operation courteousy
Agreemen • Try to find out the point on which you and
the reader can agree.
t
Appreciat • Thank the reader for receiving something.
• Like “thank you for your application which
e we received yesterday.

• Assure the reader of your careful

Assurance consideration and honest explanation of all
available facts about the problem.
 Co- • Try to compliment the reader on something

operation
good about his/her past record or request

Neutral • keep your opening paragraph non-

committal.
courteous • For instance , if you announce a price
increase or decrease , use a neutral word
y such as “change”
THANKS