Managing Retail Services

NAME : VAISHNAVI
REG: P05GH22C012045
Meaning:

Retail service or customer service, refers to variety of

adds- ons to a core product or service purchase that can
improve the customer’s experience during transaction.
Retail services can refer to the
interaction between retail sales
personnel and the customer – giving
advice, information and help prior
purchase and reassurance and advice
Importance of Retail service :
• Customer Experience and Cost Efficiency:
• Good service and word of mouth:

• Consistent high –quality service and Develop sustainable

competitive advantage.
Types Of Retail Services:

1. Product – related Services:

Product-related services can be 2 types services
provided at the time of installation and setup like, home
security systems or other kind products require
professional installation before use and other type is
training and education. Software products and other
product which require online tutorial and other
professional basis for user proficiency.
2 . Convenience – Related Services:

Convenience service are those which the customer

usually purchase frequently, immediately and with the
minimum of efforts such as restaurants, gas stations
hotels accommodations which provide additional
employment as well as income to the government. It
usually saves customers time and efforts. This service
convenience includes with facilitates selling goods and
services or combination of the two.
3 . Payment Services:
It includes services provided to users and transaction
related to fund transfer realized with or without payment
accounts with in another payment service provider ,
companies offer various range of services and benefits to
use their payment services.
4. Product- Availability Services:

It is the core of retail business having the right product

in the right place at the right time gets the satisfied
customer and business growth, on the other hand stock
out can have significant negative impact on the sales
and profitability and customer satisfaction.
5. Information Services :
It is the one which have the essential objective of
identifying the users need and assisting the user in finding
and using so many goods and services.
These include library's computer services and information
support services. There are so many information services
are provided for goods and services through business
process outstanding as given example:
6 . Customer Sales Services:
It is the support offer to the customer both before
and after they buy and use the product or services
which helps them to have an easy and enjoyable
experience with them. Offering amazing customer
services is important if we want to retain customer
and to have us sustainable growth of business.
Retail Service Management Approaches:
The two common approaches to managing Retail
service:
1. Personalize Approach :

Suggesting the product to the

customer

Sending the offer to the customer

 Providing customer service
Showing the relevant content
 2. Standardization Approach:

Layout and design

Product display

Uniform and dress code

 Online shopping
Promotion material
Strategies For Managing Retail Services:
1. Recruit and train the right people :

2. Happy staff = happy customers:

 3 . Building infrastructure:

4. Welcome
: complaint :

5. Listen to what your customer and staff are saying: