Purposive

Communication
GEPCM0X1: Week 2
Come up with words or phrases that you can
associate 'communication' with.

Communication
 How important is
communication to your
personal and
professional success?
Communication
Principles
Communication
• derived from the Latin word
“communicare” which means
“to share”
• process of expressing and
exchanging verbal/non-verbal
information, thoughts, ideas,
and feelings between two or
more people
• conveying meaning using a
mutually understood symbols,
 Communication

• involves a series of actions that

lead to a particular result such
as the passing on of a message
and an exchange of ideas
among others
 Communication

• is used to meet the purpose of

a person

• The person could be to inform,

to persuade, or to entertain
 Nature of Communication
1. Communication is a whole process.
2. Communication is inevitable and
irreversible.
3. Communication involves content and
relationship.
4. Communication happens in context.
 Forms of
Communication
1. Written
2. Verbal
3. Non-Verbal
4. Visuals
Forms of Communication

1. Written Communication
- involves text or words encoded and
transmitted through memos, letters,
reports, on-line chat, short message
service or SMS, electronic mail,
journals and other written documents
Forms of Communication

2. Verbal Communication

involves an exchange of information

through face-to-face, audio, and/or video
call or conferencng lectures, meetings,
radio, and television
Forms of Communication

3. Non-Verbal

-involves the use of the following to convey or

emphasize a message of information:

 Voice - tone, speech, rate, pause, volume

 Body Language- facial expressions, gestures,
postures, and eye contact
 Forms of Communication
3. Non-Verbal
-involves the use of the following to convey or
emphasize a message of information:
Personal space or distance - area of
space and distance that a person that a
person from different culture,
personality, age, sex, and status adopts
and puts for another person
Personal Appearance- how a person
presents himself/herself to a particular
situation, whether formal or informal
Forms of Communication

4. Visuals
-involve the use of
images, graphs, charts,
logos, and maps
Communication can be intended or
unintended.
Intended Communciation

refers to planning what and how you communicate your ideas to

other people who are older than you are or who occupy a higher
social or professional position such as your parents, teachers, and
supervisors among others
Unintended Communciation

happens when you unintentionally send non-verbal messages to

people you are communicating with, or when you suddenly make
negative remarks out of frustration or anger
Communication is a complex
process tha requires you to:
Know you
audience.
 Know
your
Purpose
&
indentify
your
topic
 Expect
objections
 Establish
credibility
with
your
target
audience
Present information clearly and objectively.
develop a practical, useful way to seek for feedback
 Reference:
Barrot, J.S. & Sipacio, J.P. (2018). Purposive Communication in the 21st Century.
Manila:C&E Publishing.