Techniques for improving visibility in local search result

1 . PA N D A S H R U T I S . ( 2 1 6 1 5 0 3 1 6 0 6 6 )

2.THAKOR VRUSHTI D.(206150316067)

3.SIDDIQUI ZAINAB S.(206150316071)

What is local search result?
Local Search Results means the results of any Local Search Query processed by Google through its Local Search
Services which may include local search results and, if available, instruction data to enable Customer to construct a map
displaying the location of the business and/or point of interest to which a Local Search Query relates.

Local Search Visibility includes access to on-demand tracking and reporting, as well as the ability to make quick changes
and updates to your published business information.
How to improve visibility in local search result?

Improving visibility in local search results is crucial for businesses that rely on local customers some of the
techniques are as follows:-

Claim and optimize your google my business listing

Build citations and local listings
Get more customer reviews
Use local keywords
Create location-specific landing pages
Use structured data markup
Optimize for mobile
Claim and optimize your google my business listing
Ensure that your Google My Business (GMB) listing is claimed and fully optimized with accurate and up-to-date
information, including your business name, address, phone number, website, business hours, photos, and reviews.

Some tips on how to claim and optimize your Google My Business listing:

1. Claim your listing: Go to the Google My Business website and sign in with your Google account. Find your business
on the map and click “Claim this business.”

2. Verify your listing: Google will send a postcard to the address listed on your business to verify that you are the owner.
Once you receive the postcard, enter the verification code on your Google My Business account to confirm your
ownership.

3. Optimize your listing: Add accurate and complete information about your business, including your address, phone
number, website, hours of operation, and photos.

4. Encourage reviews: Ask your customers to leave reviews on your Google My Business listing. Positive reviews can
improve your search ranking and attract more customers.

5. Keep your listing up to date: Regularly update your listing with any changes to your business, such as new products
or services, special promotions, or holiday hours.