Nestle's Passion for Good

Food and Beverages

Nestle's commitment to quality food and beverages has made them one of the
largest and most respected companies in the world. Let's explore their mission,
vision, and strategic goals.
Our Mission

Food and Beverages Good For You Good For The

Planet
It's our goal to help people
Nestle is committed to We aim to create a sustainable
lead a healthier lifestyle by
providing customers with future by reducing our
providing food and beverages
high quality food and environmental impact and
that are "Good for You". We
beverages that are nutritious promoting better use of
are constantly innovating to
and delicious. Our list of natural resources. We promote
ensure our products meet the
brands spans across multiple sustainable agriculture, water
evolving needs of our
categories, from bottled conservation, and carbon
consumers and society.
water, chocolate, coffee and reduction to minimize our
tea, to frozen and refrigerated impact on the planet.
foods.
Our Vision
Diversity and
Inclusion
We believe in respecting every culture and
individual's experiences. We foster a diverse and
inclusive culture that empowers our employees to
perform at their very best in a collaborative
environment.
Delightful
Products
We constantly strive to delight our consumers with
unique, innovative, and nutritious products that meet
their ever-changing needs and desires. We aspire to
turn everyday moments into memorable experiences
with our products.
Our Strategic Intent

We aim to become the world's leading Nutrition, Health, and Wellness company,
committed to improving the quality of life for people everywhere. Through our
product innovation and strong branding, we want to create long-term value for
our consumers, business partners, and society.
Our Objectives
Deliver strong financial
performance
By focusing on innovation and operational
excellence, we aim to deliver consistent
improvement in financial performance, with
long-term growth and improved margins.
Consistently exceed customer
expectations
Through our commitment to quality, we strive
to exceed customer expectations across all our
product categories. We aim to build long-term,
mutually beneficial partnerships with our
customers based on trust, innovation and
consistent performance.
Set new industry standards for
sustainable practices
We aim to set new benchmarks in sustainable
practices by applying innovative technology
and promoting awareness across our supply
chain. This will allow us to minimize the
impact of our operations on the environment
and the people we serve.
Empower our workforce and drive
diversity
We want to provide a positive and inclusive
work environment that attracts and retains the
best talent in the world. Our goal is to build a
diverse and talented workforce that values
inclusion, collaboration, and continuous
learning.
Key Strategies
Product
1 Innovation

We invest heavily in Research and Development to create new innovative products that respond
to evolving consumer needs, such as products with plant-based ingredients or more sustainable
packaging.

Efficient
2 Operations
We streamline our operations to be more efficient and cost-effective. This not only helps us
operate more sustainably but also allows us to reinvest in further innovation and other growth
opportunities.

Marketing
3 Excellence

Our strong branding, advertising, and promotion strategies enable us to build consumer loyalty
and drive sales growth. We are committed to creating a marketing message that resonates with
our customers' values and aspirations.
Our Implementation Plan

Our strategic goals and objectives are implemented through a set of clearly
defined and prioritized initiatives, in terms of resources, timelines, and key
performance indicators. We track progress against these initiatives on a regular
basis, and make necessary adjustments to ensure successful execution.
Conclusion
Nestle: A Trusted
Brand

Through our commitment to quality, nutrition, and

sustainability, Nestle has become a globally respected
and trusted brand. We are dedicated to creating long-
term value for our stakeholders by improving lives
and contributing to a sustainable future.