COMPETITIVE

TRADE ANALYSIS

By

AJITH KUMAR M

2ND YEAR MBA

REG NO P18CZ22M015039
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COMPETITIVE ANALYSIS IN TRADE :-

 A comprehensive competitive analysis in trade encompasses various

aspects of the market landscape, including industry dynamics, competitor
profiles, market trends, and strategic insights.

 1. Introduction to Competitive Analysis in Trade:

 Competitive analysis in trade refers to the systematic

assessment of the competitive environment within a specific industry or
market segment. It involves examining the strengths and weaknesses of
competitors, identifying market trends, and evaluating opportunities and
threats.

. By conducting a thorough competitive analysis, businesses

can gain valuable insights to inform their strategic decision-making
processes and enhance their competitive position in the market.
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IMPORTANCE OF COMPETITIVE
ANALYSIS IN TRADE :-
 2. Importance of Competitive Analysis in Trade:Competitive analysis plays a crucial role
in trade for several reasons:

 Strategic Planning:It provides valuable information for developing effective strategic

plans and identifying areas for growth and improvement.

 Market Positioning: By understanding competitors' strengths and weaknesses,

businesses can position themselves more effectively in the market.

 Risk Management: It helps businesses identify potential threats and vulnerabilities in

the market, allowing them to develop contingency plans and mitigate risks.

 Opportunity Identification: Competitive analysis enables businesses to identify

emerging market trends and opportunities for innovation and expansion.

 Resource Allocation:It assists businesses in allocating resources effectively by

prioritizing areas that offer the greatest potential for success.
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COMPONENTS OF COMPETITIVE
ANALYSIS IN TRADE :-
 3. Components of Competitive Analysis in Trade:A comprehensive competitive analysis in
trade typically includes the following components:

 Industry Overview: An analysis of the overall industry landscape, including market size,
growth trends, regulatory environment, and key drivers of demand.

 Competitor Profiling: A detailed profile of key competitors, including their market share,
product offerings, pricing strategies, distribution channels, and target customer segments.

 SWOT Analysis:An assessment of competitors' strengths, weaknesses, opportunities,

and threats to identify areas of competitive advantage and vulnerability.

 Market Segmentation: An analysis of the market segments served by competitors,

including customer demographics, needs, preferences, and buying behavior.

 Market Positioning:An evaluation of how competitors position themselves in the market

relative to each other and to the needs and preferences of target customers.
  Customer Analysis:An examination of customer perceptions,
z preferences, and satisfaction levels with competitors' products and
services.

 Financial Analysis:An assessment of competitors' financial

performance, including revenue, profitability, liquidity, and solvency.-

 Benchmarking:A comparison of key performance metrics against

industry benchmarks and best practices to identify areas for
improvement.

 Trend Analysis:An examination of market trends, technological

developments, and other factors that may impact the competitive
landscape in the future.

 Strategic Insights: Recommendations and insights for businesses

based on the findings of the competitive analysis, including
opportunities for differentiation, innovation, and growth.