Audiences

Key factors when writing the presentation

When writing a presentation you need to consider the
following factors :
• The age of the target group • No use of inappropriate language
• The use of technical terms should be
• The experiences of the audience
there for experienced audience
• The expectation of the audiences
• The knowledge of the audiences • Use of sound , video and animation will
catch audiences attention
Language used • Its imp not to overdo it
You should know the characteristics of the audiences by : • If the audiences are you it’s a good idea
• interviewing a cross section of the target group to find Multimedia used to use music
how to engage the audience • Complicated descriptions can be done
Length of presentation using graphs
• Giving out questionnaires or online surveys to people
in the target group to find out their background Interactive presentation • Long presentations only work if they are
• Analyzing data and drawing conclusion interesting
• Young people will get bored easily
Examples used
• Its good thing to get the audience
involved
Giving a sample presentation to the audience : • Be aware that not all people want to get

An example
1. One presentation will be given to the team concerned involved
with the topic (probability of each sale) • When using examples to illustrate ideas
2. Second presentation will be given to the potential make sure its not offensive to anybody
group of customers (price and features )

Factors we need to consider when developing a new ICT
solution :
• Audience characteristics
• The needs of the audience
• Why you need to consider the needs of the audience
Audience characteristics
Age range
Income
Audiences
Needs of the audience
Young children
Young : animations , bright colors
, large font and sound
Old: simple attractive color and
easy to navigate
Its important to consider income
levels which will clearly dictated
which models ranges are adv
• bright , cheerful colors
• Animation and sound
• More pics than text
• Include games where possible
• Easy to use interface
• Attractive display
• Interesting content
Adults • Require a good mixture of text and
images
• Use bullet points to make it easy to
read
• Contrasting colors
• Larger font size
Older people • Easy to use interface
• Do not use a lot of technical
language

The advertisements will only

Interests contain the most items
audiences are interested in
Its important to take care if
Disabilities
someone is visually impaired , to
use larger font and contrasting
colors and include sound
Why we need to consider the needs of the audience?
• If the presentation is made for older people or people
with disabilities its important to consider their needs
• We cant use complex language for children
• Its important to attract the audience
• Keeping interfaces easy and clear
 Copyright
Software is protected by copyright laws ,when software is
supplied there are certain rules , its illegal to :
• Make a software copy then sell it or give it to someone
• Use software on network or multiple computers
• Use coding to pass the software or sell it without a
permission
• use the name of copyrighted software on other
software without agreements
Software piracy is the illegal copying of software , there is
many ways software is protected , either by making people
who install it agree to certain conditions or methods which
require the original software , we need the following for it
to work :
• User may be asked for a unique reference or product
key which is supplied with the original copy of software
• The user will be asked to agree when installing the
software
• The original copy comes with a sticker in the form of a
hologram indicating that it’s the original copy
• Some software will only work if a dongle is plugged into
one of the USB ports
Dongle is a small device usually plugged into one of the
computers USB ports its used to allow wireless
communication with devices it also protects software