TEAM NAME: DELTA

CHHAVI JASSAL
YASH MANDHANA
 HappyYou Application Analysis
Summary UI/UX Analysis: TAM Calculation
• "HappyYou" by Kotak Life •Intuitive and user-friendly design. 1. Target Audience:

Insurance is a comprehensive well-
being app.
• Seamlessly blends ancient wisdom
and modern technology for holistic
health
Feature List
• Health Parameter Tracking
•Easy navigation for users of all ages.
•Incorporates vibrant visuals and calming
aesthetics.
•Ensures a seamless user experience.
Problem Statement:
•Lack of accessible and holistic well-
being solutions.
•Difficulty in tracking and managing
health parameters.
1. The app is designed for individuals seeking holistic well-
being, personalized health advice, and the ability to track
health parameters.
2. It is available in India, where Kotak Life Insurance operates.
2. Demographics:
1. Consider the population of India, which id approximately
1.366 billion (source: World Bank).
2. Focus on the portion of the population that is interested in
health and well-being, which can vary widely.
3. Age Groups:

• Personalized Health Advice •Limited availability of expert-backed 1. Assume a broad age range of 18 to 65 as potential users.

health advice. 2. This covers a wide spectrum of age groups interested in

• Physical, Mental, and Spiritual
Well-being Focus
• Expert-Backed Content
• User-Friendly Interface
• Exclusive Discounts and Services
• Integration of Data Analytics and AI
• Gamification for Engagement
health and well-being.
Value Proposition:
•Empowers users to lead healthier, more 4. Percentage of the Population Interested:
1. Estimate a percentage of the Indian population that may be
fulfilling lives. interested in a well-being app. This can be challenging to
•Offers a digital platform for balanced pinpoint but consider a conservative estimate of 10%.
2. This percentage can vary based on marketing efforts,
well-being. awareness, and trends.
•Provides expert guidance for physical,
5. Calculations:
mental, and spiritual health.
•Enhances user engagement through 1. Total Addressable Market (TAM) = Population x Percentage
Interested
gamification 2. TAM = 1,366,000,000 (population) x 10% (interested)
3. TAM ≈ 136.6 million potential users

HappyYou Team Structure Strategy for

Analysis Analysis Market Leader
 Team Structure Analysis
Key Considerations
1. Transition: Address the departure of Shalini Mishra
effectively:
1. Recognize the importance of a smooth transition
as Shalini was pivotal in app design.
2. Ensure knowledge transfer from Shalini to her
successor.
3. Maintain team morale during the transition by
emphasizing continuity and support.
2. Skills & Expertise: Identify and hire team members with
the right skills:
1. Conduct a thorough skills assessment to identify
gaps and strengths within the existing team.
2. Clearly define the skills and expertise required for
each role in the app development process.
3. Ensure that the replacement for Shalini possesses
the necessary technical and creative skills for app
design and development.
3. Sustainability: Create a structure that ensures long-term
success:
1. Develop a team structure that can adapt to
future changes and growth.
2. Plan for scalability by having a flexible team
structure that can accommodate additional
responsibilities as the app evolves.
3. Foster a culture of innovation and continuous
improvement to sustain long-term success.
Proposed Team Structure Roles
1.Existing Team: Utilize current team members:
1. Retain team members who have been 1. Karthik Biswas: Head of Health Tech & Wellbeing (Oversee the entire vertical):
contributing effectively to the app's 1. Responsible for the overall strategic direction and performance of the
development. "HappyYou" app.
2. Recognize and leverage their institutional 2. Provides leadership, guidance, and alignment with the company's
knowledge and experience. objectives.
2.Replacement Hire: Find a suitable replacement for Shalini 2. Shalini's Replacement: Lead App Design & Development:
Mishra:
1. Takes over Shalini's responsibilities in designing and developing the app.
1. Conduct a rigorous recruitment process to
identify a candidate with the necessary skills and 2. Ensures the app continues to meet design and functionality standards.
experience.
3. New Members (if required): Health Experts, Data Analysts, Marketing Specialists:
2. Ensure that the replacement is well-aligned with
the app's vision and goals. 1. Health Experts: Provide expert advice and content for the app's well-
being features.
3. Facilitate a smooth handover from Shalini to her
successor. 2. Data Analysts: Analyze user data to improve app recommendations and
user experiences.
3.New Additions: Consider adding 1-2 new members as
needed: 3. Marketing Specialists: Develop and execute marketing strategies to
attract and retain users.
1. Assess the workload and requirements of the
app's evolving phases.
2. If necessary, recruit additional team members to
address specific skill gaps or to handle increased
demand.
Environment Creates the Product
• Foster collaboration with departments such as marketing, customer support, and IT to ensure a seamless user experience and alignment with Kotak
Life's goals
• Continuously assess the team's skills and identify areas for improvement.
• Provide training opportunities and resources to enhance team members' expertise.
• Encourage a culture of learning and innovation to keep the team at the forefront of industry trends and technologies.

HappyYou Team Structure Strategy for

Analysis Analysis Market Leader
 4 Pillars for “HappyYou” Success
User centric approach
•Continuously gather user feedback for app improvement:
Regularly seek and listen to user feedback to understand their needs
and pain points. This feedback-driven approach ensures that the app
evolves in alignment with user preferences and requirements.
•Personalized experiences based on user data: Utilize data
analytics to create personalized recommendations and content for
users. Personalization enhances user engagement and satisfaction,
making the app more valuable.
•Regularly update content and features: Keep the app fresh and
engaging by consistently adding new content and features. This not
only attracts users but also retains existing ones who seek novel
experiences.
Healthy Ecosystem Building
•Partner with healthcare providers, fitness centers, and
wellness experts: Forge partnerships with reputable health and
wellness entities to expand the app's offerings. Collaboration with
experts and providers adds credibility and a broader range of
services.
•Offer exclusive discounts and services through the app:
Incentivize app usage by providing exclusive discounts and
services to users. This can create a sense of value and loyalty,
encouraging users to continue engaging with the app
HappyYou Team Structure
Analysis Analysis
Data analytics and AI
•Utilize data to offer tailored recommendations: Leverage user data to
offer personalized health recommendations and tips. The app can become
a trusted advisor by providing insights relevant to each user's health
journey.
•Predictive analytics for user health trends: Implement predictive
analytics to anticipate user health trends and needs. By proactively
addressing these, the app can stay ahead of user expectations and offer
preventive solutions.
Monetization
•Offer premium subscription plans for advanced features: Provide
users with the option to subscribe to premium plans for enhanced
functionality and benefits. This not only generates revenue but also
rewards loyal users.
•Partner with health-related product and service providers for
affiliate marketing: Collaborate with providers of health-related
products and services to earn commissions through affiliate marketing.
This diversifies revenue streams and capitalizes on user trust.
Strategy for
Market Leader