Professional Documents
Culture Documents
Ernst & Young: Bcu School of Management Studies
Ernst & Young: Bcu School of Management Studies
PRESENTATION ON
Presented by:
Ernst & Young Global Limited, trade name EY, is a multinational professional services partnership. EY is
one of the largest professional services networks in the world. Along with Deloitte, KPMG and PwC, it is
considered one of the Big Four accounting firms. It primarily provides assurance, tax, information
technology services (including managed services in areas like Cybersecurity, Cloud, Digital
Transformation and AI), consulting, and advisory services to its clients.
EY operates as a network of member firms which are structured as separate legal entities in a partnership,
which has 395,442 employees in over 700 offices in more than 150 countries around the world. The firm's
current partnership was formed in 1989 by a merger of two accounting firms; Ernst & Whinney and Arthur
Young & Co. It was named Ernst & Young until a rebranding campaign officially changed its name to EY in
2013, although this initialism was already used informally prior to its sanctioning adoption.
SERVICES PROVIDED BY EY
Over the course of the last decade EY has substantially altered its business approach to offer a more
comprehensive scope of services. This is mainly attributed to an intensified competition in the existing
market of professional services, and competition in new markets.
• Assurance
• Tax
• Consulting
• Strategy and Transactions (SaT)
• People Advisory Services
• Core Business Services
As an MBA graduate seeking to join EY's workforce, you'll need a combination of technical expertise, soft
skills, and industry knowledge. Here are some key skills that are typically valued by EY and would be
beneficial for you:
Candidates are required to go through the recruitment process thoroughly at EY. The candidate’s technical
• Online assessment
• Technical Interview
• HR interview
EY (Ernst & Young) SWOC analysis evaluates the brand by its strengths & weaknesses which are the
internal factors along with opportunities & challenges which are the external factors.
STRENGTHS
•EY was ranked by Forbes magazine as the 8th largest private company in the United States
•EY have an extensive global reach covering over 140 countries
•They were ranked No. 1 in the Forbes The Best Accounting Firms to Work For
•Workforce consists of the best talent pool from across the world
•Over 150,000 employees form a formidable workforce at Ernst & Young
•Expert services in assurance, tax advisory, consulting, financial advisory and legal solutions
EY (Ernst & Young) SWOC analysis evaluates the brand by its strengths & weaknesses which are the
internal factors along with opportunities & challenges which are the external factors.
WEAKNESSES
•Strong competition from other major players means growth is slow for EY
•Companies setting up their own research centres affecting business
•DELOITTE
•McKINSEY
•ACCENTURE
•PwC
•KPMG
EY (Ernst & Young) SWOC analysis evaluates the brand by its strengths & weaknesses which are the
internal factors along with opportunities & challenges which are the external factors.
OPPORTUNITIES
•EY have immense opportunity in emerging economies
•The more Ernst & Young spend on infrastructure the more clients they will get
•Companies continuously looking for consulting solutions
•Acquiring smaller consulting firms can establish EY's position strongly
EY (Ernst & Young) SWOC analysis evaluates the brand by its strengths & weaknesses which are the
internal factors along with opportunities & challenges which are the external factors.
CHALLENGES
•They have allegedly had many lawsuits filed against them e.g. they were involved in Lehman Brothers,
they were also sued by Akai Holdings etc.
•The global recession could affect EY's consulting business
•Fluctuating global currencies affects operations
•Increasing competition can reduce market share of Ernst & Young