Food and Beverage Business

Case Studies
Four Seasons Hualalai Resort
Kelompok C :
Hyronimus Kevin Kurniawan 134121005
Nur Fadhilatur Rohim 134121006
Prince Purba Wicaksono 134121012
Pradipta Hutama Widodo 134121014
SWOT Analysis
• Strength
• Known for their excellent food and beverage and excellent customer-focused service
• Has a very well earned prestige and reputation as a top luxury brand around the world
• Maintains serenity and exclusivity (Seven Pool, extensive beachfront property, etc)
• An event organized at the Four Seasons are perceived as top class hotels
• Four Seasons integrates its concept to the local culture
SWOT Analysis
• Weakness
• Builds out instead of up, which impacts operations
• High-quality food produces lower levels of profit margins but is critical for
operating luxury resorts
• For some people the price is too high
SWOT Analysis
• Opportunity
• Good Geographic
• Clear waters, abundant sea life
• Good weather; attractive to travelers and incentive-travel
• Natural amenities such as the Pacific Ocean, lava rock pools, and abundant sea life make
it easy to sell to incentive and group travelers who want a unique experience
• The incentive travel market has high F&B expectations | incentive travel
market is extremely important because it makes up 40% of sales
• Traditional Hawaiian feast the works well with large group events
SWOT Analysis
• Threat
• Geographic
• Developed Agriculture,
but many things must
still be imported
• Nearby competitors
with competitive price
Lokasi yang cocok untuk membuka cabang di Indonesia

Lombok
Sebagian populasi penduduknya tourism
• Gaya hidupnya menengah keatas
• Sisi kebebasan juga tinggi
• Daya Tarik wisata lombok menarik minat pengunjung yang berencana
untuk berlibur
• Keindahan alam seperti pantai, pool, laut tidak kalah menarik seperti
hawai
• Food and beverage tidak hanya budaya local tetapi masih bernuansa
barat
Faktor kesuksesan
• Fokus pada pelayanan customer
• Menjual fasilitas yang membuat orang yang merasa tenang setelah
berlibur
• Banyak penawaran yang menarik minat pengunjung
• Sering membuat program events sehingga pengujung selalu
penasaran