THESIS

PROPOSAL
DEFENSE
“Adherence to Islamic Practices in Marawi City Food Industry: Impact

on Business Performance”

RESEARCHERS’ NAME: NORHANIE G. LAO

NADIA P. OMAR

Date of Defense: June 5, 2024

 INTRODUCTION

Overview of the Thesis Proposal Defense

This study will delve into the world of Islamic practices with a focus on
the food industry in Marawi City, exploring the impacts on its business
performance.

Objectives of the Presentation

The sole purpose of this presentation is to seek for the approval of the
esteemed panelists for the great success of this study.
 Research Background
Contextual Background of the Research Topic Previous Studies and Research Gap Identification
Despite the growing importance of IBP in the food industry,
Marawi City, located in the Lanao del Sur province
limited research explores their specific application in the
of the Philippines, has a predominantly Muslim
Philippine context, particularly in Marawi City.
population (over 80%) (PSA, 2020 Census). The
Furthermore, the impact of adhering to IBP on the
city boasts a rich cultural heritage and a vibrant
business performance of Marawi City's food industry
food scene, offering a diverse range of local
remains largely unexplored.
delicacies. Marawi's food industry plays a crucial
This study aims to address these gaps by investigating:
role in the local economy, providing employment
 The level of awareness and implementation of IBP
opportunities and contributing to the city's social
among Marawi City's food businesses.
fabric. This research focuses on Marawi City’s food
 The challenges faced by businesses in adhering to IBP.
industry and how adhering to Islamic practices
 The potential impact of IBP on business performance.
impacts business performance.
 Statement of the Problems and Hypotheses
1. What is the profile of the food industry in
Marawi City in terms of:
1.Type of food business
2.Ownership structure
3.Years in operation
4.Size of operations?
2. What are Islamic Business practices followed by
the food industry in Marawi City and to adhered to:
1.Halal Certification and Tayyib
2.Ethical sourcing and fair trade
3.Transparency and Honesty
4.Social responsibility and Zakat
5.Environmental stewardship
3. How does the food industry’s business
performance in terms of:
1.Increased sales and profitability
2.Enhanced brand reputation
3.Improved customer trust and loyalty
4. How does adherence to Islamic business
practices impact the business performance of
the food industry in Marawi City?
5. What actionable outputs can be derived to
provide guidelines for improving business
performance through adherence to Islamic
Practices?

 Hypothesis: There is no significant impact of adherence to Islamic practices on

business performance in the food industry of Marawi City.
 Through this research, we aim to achieve the following:

1. Investigate the level of awareness and implementation

of IBP among Marawi City's food businesses.
2. Explore the challenges these businesses face in

Objective adhering to those practices.

3. Discover the impacts that shape the business

ofsthe Study performance from integrating Islamic practices into

their business models.
4. Formulate recommendations for future directions that
can support and empower local businesses that
embrace Islamic practices.
 Independent variables Dependent Variable

Conceptual
Framework

Figure 1. Schematic Diagram of the Conceptual Framework of the Study

 Review of • Summary of Key Literature Reviewed
This review of relevant literature highlights the growing

Related Literature importance of Islamic business practices in the food

industry. Adherence to Islamic principles like halal
• Theoretical Foundations Supporting the Research certification and ethical sourcing can attract and retain
 Islamic Business Ethics Theory Muslim consumers. Enhancing brand reputation like
According to Lukman (2018), Islamic demonstrating social responsibility and environmental
Business Ethics encourages entrepreneurs stewardship can strengthen a business's brand image and
and businesspeople to operate with integrity, reputation. Additionally, integrating Islamic principles can
honesty, and social responsibility. Ethics contribute to a more sustainable food system by minimizing
functions so that business runs fairly and well waste and promoting responsible resource management.
by enforcing law and justice consistently. However, research gaps also exist: limited research
Islamic business principles offer a unique explores their specific application in the Philippine context,
ethical framework for conducting business particularly in Marawi City. And the impact of adhering to IBP
activities. on the business performance of Marawi City's food industry
remains largely unexplored.
Methodology
Research Design Correlational Approach

Food businesses in Marawi City who are permitted

Research Subject / Respondents by DTI and preferably Muslim business owners who
have knowledge about Islamic principles.

 Survey questionnaire
 Consent letter from the adviser
 Approved survey questionnaire will be distributed
Data Collection Methods to the respondents,
 Instructions will be discussed briefly.
 Collected data will be categorized and sorted
thoroughly for easy tabulation and interpretation.

Sampling Technique Convenience Sampling

 Descriptive Statistics
Data Analysis  Standard Deviation
 Pearson’s Correlation
 Instrument The researchers will use a self-made
questionnaire. This is modified and made
in the guidance of Dr. Sonayah D. Guimba.
Validation and
Reliability
Checklist type and it consisted of three
parts. Each of the statements will be
answered using a 5-point Likert scale.
 Ethical
Considerations
 Informed Consent – Ensuring participant awareness and voluntary participation.

 Confidentiality and Anonymity – Protecting participants through secure storage and

25K+ anonymization.

 Minimization of Harm – mitigating risks and ensuring participant well-being.

 Fair Selection – unbiased recruitment of participants.

 Transparency – committing to integrity and managing conflict of interest.

Questionnaire / Interview Guide
Questions

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References
(APA Format)

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