SALES LECTURE,

TOPIC;

SALES
PROMOTION
 PRESENTATION
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WHAT IS SALES
PROMOTION?
SALES PROMOTION IS A MARKETING STRATEGY THAT
INVOLES USING SHORT TERM INCENTIVES TO
ENCOURAGE THE PURCHASE OR SALES OF A PRODUCT
OR SERVICE.

THESE PROMOTION S CAN BE AIMED AT BOTH

CONSUMERS(B2C) AND BUSINESSES(B2B) AND ARE
OFTEN USED TO BOOST SALES, INTRODUCE NEW
PRODUCTS, CLEAR OUT INVENTORY OR ATTRACT NEW
CUSTOMERS.
KEY OBJECTIVES OF SALES
PROMOTIONS
1. Increase sales: Boost short term sales volumes.

2. Market penetration: Attract new customers or enter new

markets.

3. Product introduction: Encourage trail and adoption of

new products.

4. Customer loyalty: strengthen relationship with existing

customer

5. Inventory Management: Clear out excess or oudated

inventory
THINGS TO KNOW ABOUT SALES
PROMOTION
1. Objective and Goals

2. Target Audience

3. Timing
8,967,500M
4. Communication

5. Budget

6. Customer Experience

7. Competitor Actions
 PRESENTATION
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TYPES OF SALES PROMOTION

 Discount and Coupons: Tempory price

reduction or offers.

 Flash Sales: Time-limited discounts to

create urgency

 BOGO

 Rebate: Partial refunds after purchase.

 Loyalty Programs: Reward for repeat

purchase

 Contest and Sweepstakes: Prices to attract

customer engagement.
 PRESENTATION
 Product Bundling: Multiple products sold together at a discount.
//SLIDE

 Free Samples: Complimentary product trials.

 Trials-in offers: Discounts for trading in old product.

 In-store Display and Demos: Engaging customer directly in-store.

 BENEFITS OF SALES PROMOTION.

 Immediate Sales Boost: can significantly increase sales in the short term.

 Customer Acquisition: Attract new customer who might become repeat

buyers.

 Inventory Management: Helps in cleaning out excess or old stock

 Market Awareness: Raises awareness of the brand and its products.

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ANY QUESTION?
 PRESENTATION
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THE
END