COMMUNICATION MODELS

Shannon and Weaver Model of

Communication

This model is specially designed to develop the

effective communication between sender and
receiver. Also they find factors which affecting
the communication process called “Noise”. At
first the model was developed to improve the
Technical communication. Later it’s widely
applied in the field of Communication.
Interactive Model of Communication

Definition – Interactive model of communication is a

communication process that refers to the exchange
of ideas, messages and information from the
sender to the receiver within physical and
psychological contexts. The communication
process can take place between human beings or
machines in a non-verbal or verbal way.
THE TRANSACTIONAL MODEL OF COMMUNICATION

The transactional model of communication is the most sophisticated model of

communication out of all communication models. According to this model, communication
is not merely an exchange of messages between the sender and receiver. It is a process that
creates realities consisting of social, cultural, and relational factors.
FACTORS AFFECTING THE TRANSACTIONAL MODEL

Social context
The social context in the communication process is about the laws, values and norms etc. in a society that governs
communication.
Relational context
The relational context in the communication process refers to the manners and previous relationship or interpersonal
history.
Cultural context
The cultural context in the communication process refers to the identity and lifestyle of people.
https://www.marketing91.com/interactive-model-of-
communication/