DIGITAL MARKETING

Optimised your Business with the

Online Connectivity
DIGITAL MARKETING
 DIGITAL MARKETING TRENDS

Percentage

14%
25% Whatsapp
Instagram
Facebook
16% Youtube
Tiktok
Google
gofood

8%
22%
5%
10%
 TOOLS OF DIGITAL MARKETING
1) Email Marketing Tools: Tools like MailChimp, Moosend, and HubSpot provide features for creating,
managing, and automating email marketing campaigns.

2) Analytics Platforms: Google Analytics and Adobe Analytics are popular tools for tracking website
performance, user behavior, and campaign effectiveness.

3) SEO Tools: Ahrefs, SEMrush, and Moz offer features for keyword research, competitor analysis, and
optimizing websites for search engines.

4) Social Media Management Tools: Sprout Social, Hootsuite, and Buffer help manage and schedule
social media posts, monitor engagement, and analyze performance.

5) Content Marketing Tools: Tools like BuzzSumo, CoSchedule, and Grammarly assist in content ideation,
planning, creation, and optimization.

6) CRM (Customer Relationship Management) Tools: Salesforce, HubSpot CRM, and Zoho CRM help
manage customer data, track interactions, and streamline sales and marketing processes.

7) PPC (Pay-Per-Click) Advertising Tools: Google Ads, Bing Ads, and Facebook Ads Manager enable the
creation and management of paid advertising campaigns.

8) Social Media Advertising Tools: Facebook Ads Manager, Twitter Ads, and LinkedIn Campaign Manager
provide platforms for creating and optimizing social media ad campaigns.

9) Design Tools: Adobe Creative Cloud, Canva, and Piktochart offer graphic design and visual content
creation capabilities for digital marketing materials.

10) Marketing Automation Tools: Marketo, Pardot, and ActiveCampaign provide automation features for lead
nurturing, email marketing, and campaign management.
 DIGITAL MARKETING
HISTORY

The term Digital Marketing was first used in the 1990s. The
digital age took off with the coming of the internet and the
development of the Web 1.0 platform. The Web 1.0 platform
allowed users to find the information they wanted but did not
allow them to share this information over the web. Up until
then, marketers worldwide were still unsure of the digital
platform. They were not sure if their strategies would work
since the internet had not yet seen widespread deployment.
 CONTACT US

Contact us Through:-
Mail id:- ginni.digitalmkting@gmail.com
Phone:- +91-9781242494
THANKS FOR WATCHING