European Section 2018-2020

Youth

Innovation

Communication

SENTour

European Union
Agenda October 16th 3 p.m. – 5.30 p.m. (1)
 Minutes of the 2017 Annual Meeting at La Roche
 2018-2020 priorities [within 2015-2020 strategy] (Luc Gobin)
 Innovation Lab Europe
 Professionalization through Innovation: PROFIT (Alexander Simoen)
 Upscaling DNA of social sustainable tourism: integration of Social
Development Goals (Luc Gobin )
 2019 EU Elections (Benoît César – Luc Gobin)
Agenda October 16th 3 p.m. – 5.30 p.m. (2)
 Youth Tourism: some good practices
 Backpacker Europe Erasmus+ coordinated by ISTO (Alexander Simoen)
 Mountainous regions 2018 (Muriel Antoniotti)
 2018: Year of Youth Tourism (Lee Mc Ronald)
 Connect your story, a new way of expressing the added value of
social and sustainable tourism (Griet Bouwens)
 Questions
 Elections of the Coordination Committee Europe
 YOUTH TOURISM
Backpacker Europe
2018-2020

HOLIDAY PARTICIPATION
SENTour 2019 EU ELECTIONS
2015-2016 INNOVATION 2018-2020
Profit-ISTO Connect
2017-2020
2018-2020 priorities [within 2015-2020 strategy]
 Innovation
 New product development
 Upscaling DNA of social sustainable tourism
 Connect people under the ISTO umbrella ISTO-Connect
 Europe
 Participation and visibility
 EU elections and Manifesto
 Support network between members
 Enlargement Eastern and Northern Europe
2018-2020 priorities [within 2015-2020 strategy]
 Youth Tourism
 Backpacker Europe
 Knowledge exchange between different countries
 Proceed with meetings, outside of big ISTO events
 Operational actions field visits
 Holiday participation
 Knowledge exchange between different countries
 Proceed with meetings, outside of big ISTO events
 Operational actions field visits
 Innovation Lab Europe

Professionalization through Innovation: PROFIT (Alexander Simoen)

 Innovation Lab Europe

Discussion idea (what do you think?):

Upscaling DNA of social sustainable tourism: integration of Social
Development Goals (Luc Gobin )
 DNA of the Social Tourism sector and SDGs

Quality
of life

Environment Accessible
Social
Tourism

Fair
Business Solidarity
 DNA of the Social Tourism sector

QUALITY OF LIFE
Quality 1. Going on a holiday is a basic right for everyone and we
start from this belief
of life
2. Hello Happiness: increase customers’ health capital,
cultural capital, family capital, social capital and spiritual
Environment Accessible capital. We want to achieve this by solidarity, optimism,
openness, friendliness and tolerance
Social
Tourism 3. Our activities are for the young and old, without regard to
cultural or social background

4. Provide moments to meet one another + experience

pleasant and meaningful activities – animation & offers in
Fair Solidarity the centres + guiding the clients towards the cultural,
athletic and tourist offer in the (wide) region
Business
5. Our facilities are open to the neighbourhood and local
societies
 DNA of the Social Tourism sector

QUALITY OF LIFE
1. Going on a holiday is a basic right for everyone and we
Quality start from this belief

of life 2. Hello Happiness: increase customers’ health capital,

cultural capital, family capital, social capital and spiritual
capital. We want to achieve this by solidarity, optimism,
Environment Accessible
Social
openness, friendliness and tolerance

3. Our activities are for the young and old, without regard to
#3: Ensure
Tourism cultural or social background

4. Provide moments to meet one another + experience

healthy lives
pleasant and meaningful activities – animation & offers in
the centres + guiding the clients towards the cultural, and promote
Fair Solidarity
athletic and tourist offer in the (wide) region

Business 5. Our facilities are open to the neighbourhood and local

societies
well-being for
all at all ages
 DNA of the Social Tourism sector

ACCESSIBLE

Quality 1. Accessible in every sense of the word

of life 2. Leisure and tourism for all: free time,

leisure and tourism should be accessible to
all, including those with physical, mental,
Environment Accessible social, psychological or financial restrictions

Social 3. Respect: always consider the other person

Tourism as an equal. Our freedom ends where the
freedom of another person begins. We grow
by treating the other person with respect and
courtesy

Fair
Solidarity
Business
 DNA of the Social Tourism sector

Quality 1. A social mix of guests and mutual solidarity

of life – solidarity of the mixed audience

2. Help a tourist organisation in a third country

Environment Accessible 3. Solidarity with organizations in a third

country
Social
Tourism

Fair Solidarity
Business
SOLIDARITY
DNA of the Social Tourism sector

1. Non-consumable atmosphere; our values are

respect, passion, expertise, hygiene, team spirit,
commitment, smile and customer-friendliness & a
non-consumptive atmosphere Quality
2. The profit is reinvested in the values of life
3. Personnel policy: quality employment and job
satisfaction for the employees; good working Environment Accessible
conditions and a pleasant working atmosphere
and environment; employ people from the Social
disadvantaged groups and train them at the Tourism
workplace

4. Local employment in their amenity and

Fair
contribute to the local economy + mostly local Solidarity
suppliers & fair trade products Business
5. Local embedding: we promote local events and
partners and are well informed about the region

6. Formation: in this way we aim to keep in touch

with what moves in the (social) residence sector

FAIR BUSINESS
DNA of the Social Tourism sector

Quality
of life

Environment Accessible
ENVIRONMENT
Social
Tourism
1. Work on sustainability

2. Waste management and energy

Fair
management: reduce waste and energy Solidarity
consumption as much as possible through all Business
sorts of measures

3. Raise awareness of customers and staff:

limit consumption of heating, light, water,
towels...

4. Green key or ecological logo

5. Use of local & organic products

 2019 EU elections

Tourism Manifesto for Growth and Jobs

Towards a direct investment in tourism in the EU MMF Post 2020
Discussion idea (what do you think?):
ISTO Memorandum for the 2019 European Elections (Benoît César)
Manifesto group lobbying – 2019 elections
24 January: Intergroup For Tourism development (meeting with
MEPs)
28 February: agreement signed today between World Tourism
Organization (UNWTO) and the European Parliament (UNWTO
Secretary-General, Zurab Pololikashvili, European Parliament, DG
GROW and Manifesto group (with ISTO-Europe)
8 March: public consultation on EU funds in the area of investment,
research & innovation, SMEs and single market
 specific line for tourism
 Manifesto action plan (integrated social and sustainable goals)
Manifesto group lobbying – 2019 elections
➢ Priority for tourism “Single Market”: € 1 billion
➢ Priority for tourism “Investing in People, Social Cohesion and Values”:
€ 1.5 billion
➢ Integrating tourism into “Research and Innovation”: € 1 billion
➢ Integrating tourism into “European Strategic Investments priority”:
€ 1 billion
➢ Integrating tourism into priority “Regional Development and Cohesion”:
€ 13 billion
➢ Integrating tourism into priority “Agriculture and Maritime Policy”:
€ 2 billion
➢ Integrating tourism into priority “Environment and Climate Action”:
€ 0.5 billion
ISTO Memorandum for the 2019 European Elections
(Benoît César)

 How to involve the people ?

 What should each member organisation do?
 Work on a national level with EMPs to bring the same requests and points
of attention to the forefront
Youth Tourism: some good
practices
Backpacker Europe Erasmus+ coordinated by ISTO (Alexander
Simoen)
 Backpacker Europe
 Step 1: information on the project in France 
 Step 2: quick-win implementation of the idea in a European
context 
 Step 3: Erasmus + initiative: 2018-2019
ISTO – Volkstoerisme – CBTJ – Vacances Ouvertes – Bundes
Forum – Endas – Tourisme Flandre
Youth Tourism: some good
practices
Mountainous regions 2018 (Muriel Antoniotti)
Youth Tourism: some good
practices
2018 : Year of Youth Tourism (Lee Mc Ronald)
 Connect your Story
A new way of expressing the added value of social and
sustainable tourism (Griet Bouwens)
Questions?
 Elections European Coordination Committee

Andrea Pintér Benoît César Corinne Makowski Pierpaolo Chiumera Valeria Gherardini Fabrizio Pozolli

Gianluca Pastorelliv
Michel Vandendriessche Nathalie Nouel Francisco Madelino Muriel Antoniotti Marc Pili