A STORY

OF INDIA’S
SANITATION
MISSION
Presentation by
GROUP A 10:-
2023008 – DEVIKA MS
2023050 – CHRIS ATHEN PINTO
2023111 – MAYUKHA MUKUND
2023152 – RAKSHITH RAJPUROHIT
2023216 – TASMIYA FAIZA
 How India transformed?
 Once infamous for unsanitary living conditions
to an emerging leader global role model.

The leadership along with programs like
Swachh Bharat Mission are a testament to it.
The approach was guided by the ABCDEF
formula:
 Aligning institutional policies
 Believing in potential
 Communicating effectively
 Democratising action
 Evaluating progress
 Following on commitments
Chris Athen Pinto-2023050
 
Innovation and co-operation across
levels
Technological innovations and
What Is


advancements like IoT solutions.

Continued development and
Enabling


potential in AI, sensors, and

cameras are an example.
It? 
The Market size of the industry is
at $32.09 Billion and is expected to
grow by 2.25% CAGR

Chris Athen Pinto-2023050

 Aligning Corporate Values With National Cleanliness Mission

Reckitt Sustainability Plan:-

HeadStart & Alignment
 CSR initiatives tightly linked with India's
Swachh Bharat Mission, giving Reckitt a
significant advantage.
 Early commitment to hygiene and
sanitation predates the Mission, making
them key contributors.
Rakshith Rajpurohit-2023152
 INNOVATIVE COMMUNICATION
STRATEGY

 Reckitt's communication strategy goes beyond

traditional boundaries, leveraging mediums from radio
to Bollywood.
 Shift from uninspiring documentaries to impactful films
like "Toilet Ek Prem Katha."-
 These innovations contribute to dismantling stigmas
around open defecation, reshaping societal perspectives.

Rakshith Rajpurohit-2023152
 INDIA'S SWACHH BHARAT MISSION IMPACT

75% 11 Cr
Indian villages declared Toilets and mindset
open defecation-free reconstruction
(ODF-Plus)

Rakshith Rajpurohit-2023152
WORLD TOILET
ORGANIZATION (WTO)
 Founded on 19 November 2001.
 WTO is a global non-profit organization committed
to improving toilet and sanitation conditions
worldwide.
 WTO established World Toilet Day and the World
Toilet Summit in 2001.
 This was followed by the foundation of World Toilet
College in 2005.

Tasmiya Faiza - 2023216

RECKITT BENCKISER GROUP
HARPIC
 Expanded HWTC to 14 states across
WORLD
the nation.
 Aims to transform the lives of TOILET
sanitation workers and positively COLLEGE
change their socio-economic status. (HWTC)
 For every ₹1 invested, HWTC has
been delivering ₹23.20 of social
value. –SROI Evaluation ‘20

“ Empowering
Individuals to uplift an  Trains sanitation workers
with right skill set.
entire community ”  Helps them secure jobs
and lead a dignified life.
Tasmiya Faiza - 2023216
 HARI BHARI PATIALA INITIATIVE
~A partner of Reckitt

“The visits and counselling sessions by the Hari Bhari Patiala

waste management team taught me about waste management
and safety at the workplace”- Kulwinder Kumar, a Dalit.

According to a report by Dalberg, there are some

five million “full-time equivalents of sanitation
workers” in India.

A Fairytale: The Hari Bhari Team Was

Impressed With Amar Sahota’s Work And
Hired Him As A Ward Supervisor To Ensure
Waste Collection And Segregation.

Tasmiya Faiza - 2023216

 PROBLEMS
• During covid 19, the dangers faced
workers became worse.
• Women sanitation workers faced
environments.
• Sanitation workers suffer from health
lower life expectancy compared to
average.
by sanitation
unsafe work
risks, with a
the national
SOLUTION (HWTC)
• Sushil Kumar, from a sanitation worker family,
changed his stance on education after enrolling in
Harpic World Toilet College
• Sunil Siraswal, a former manual laborer, received
machine training through the college and aims to
become an entrepreneur in sanitation.

Devika MS-2023008
 From Waste
Picker To Wellness
Champion
“Story of Aman Kumar”
• Aman Kumar, a school drop-out,
earning minimal wages by collecting
waste.
• Underwent training at the college,
securing a job as a cleaner at
government schools
• On the world toilet day, in Mumbai he
met the Bollywood actor Akshay
Kumar and shared the story of his
journey.
Devika MS-2023008
 Harpic School Sanitation
Program


1.7 million children died due to diarrhea

Absence of adequate hygiene privacy and
safety discourages them from attending
class, affecting their possibility of a bright
future.

Therefore, President of India is
championing a Visionary Programme.

Mayukha Mukund-2023111
Why are children the
changemakers?

 Young age -life long habits

 Changing agents-home, society and
future generations
 Prone to health issues

Mayukha Mukund-2023111
THANK
YOU