Rameshwaram Institute of Technology and

Management

MASTER OF BUSINESS ADMINSTRATION

A MINI PROJECT ON TOPIC NAME

Brand Analysis
 Study of the objective
• To study of five national brand
• To study of five international brand
 Table of Content
National Brand
• Neeru’s
• Lakme
• Lava
• Titan
• Bata
International Brand
• Adidas
• Puma
• American Tourister
• Nestle
• Lee Kooper
 NATIONAL BRAND
• Neeru’s
• LEKME COMETICS
• TITAN
• LAVA
• Bata
 Neeru’s
Neeru’s come into its own in the year 1971, with tailoring
and embroidery of Superior and intricate designs. In 1979,
Late Me. Harish kumar established one of India’s first retail
outlets that was exclusively devoted to one of the most
popular and finest ladies dress wear, Salwar kameez .
Founded - 1971
Founder - Late Mr. Harish kumar
Industry - Fahion
Headquarter – Hyderabad, India
Website - neerus.com
 LaKME
Lakme is India cosmetics brand owned by Hindustan
Unilever. It was named after the French opera lekme which
itself is the French word for goodness lekme who is
renowed for her beauty.

• Founded - 1952
• Founder - Pushkraj Shenai
• Industry - beauty product
• Headquarter - Mumbai ,India
• Website - lekmeindia.com
 TITAN
Titan company limited is an Indian company that mainly
manufactures fashion accessories such as jewellery and
Watch and eyewear. This is part of Tata group.
Founded - 1984;38year ago
Founder - Xerxes Desai
Industry - lifestyle
Headquarter - Karnataka India
Website - titancompany .in
 LAVA
.

Founded - 2009 13year ago

Founder - Hari om Rai,Sunil bhalla
Sheilendra nath Rai
Industry - telecommunications
consumer electronics
computer hardware
smart phone
Headquarter - Noida Utter Pradesh India
 Bata
Bata is the largest retailer and manufacture footwear in
India. It has been holding a unique place in the hearts of
Indians for more than 84year. Bata a Multinational footwear
and fashion accessory chain offers a huge collection of
formal and casual footwear for men, women and kids.
Founded - 1894;128 year ago
Founder - Antonin Bata, Tomas Bata
Industry - Shoemaking Retail
Headquter Switzerland
Webside - bata.com
 INTERNATIONAL BRAND
• ADIDAS
• puma
• American tourister
• NESTLE
• Lee cooper
 ADIDAS
Adidas is a German multinational corporation .it is the largest
manufactures shoes and clothing and
accessories ,sportswear in Europe and the second largest
in the world .
Founded - 1949 ;98 year ago
Founder - Adolf Dassler
Industry - Textile ,footwear
Headquarters -Germany
Website - adidas-group.com
adidas.com
 pumA (Brand)
Puma Brand is a German multinational corporation
that design and manufacture athletic and casual
footwear, apparel and accessories .Puma is the
third largest sportswear manufacture in world .
Founded - 1948 :74 year ago
Founder - Rudolf Dassler
Industry - textile Footwear
Headquarter - Herzogenaurach Germany
Website - puma.com
 American tourister
American tourister is a brand of luggage owned by
samsonite. Their products include sauitcase backpacks
and wellets. Today the american tourister brand is sold as
a more affordable brand ibn the samsonite portfolio.
Founded - 1933,89year ago
Founder - Sol and Irving Koffler
Industry - Luggage
Headquarter –United States
 NESTLE
Nestle is a swisses multinational food and drink processing
conglomerate corporation . it is the largest publicly held
food company in the world.
Founded - 1866;156 year ago
Founder - Henri Nestle
Industry - Food processing
Headquarter - Switzerland
Website - nestle.com
 Lee cooper
Lee cooper is an English-American clothing and footwear
manufacture company. Based in Landon , that specialises
in denim product. Current product by lee cooper include
jeans denim t-shirt, sneaker, backpack and funny pack.
Founded - 1908 ;114year ago
Founder - Morris Cooper
Industry - Textile, footwear
Headquarter – Landon England
Website - leecooper.com