"Born Global"

Introduction to "Born
Global"
The term "Born Global" refers to a type of company that is designed to operate in
a global market from its inception, without the need for a domestic market phase.
These companies leverage digital communication and international partnerships
to engage in global business activities. This new approach has been made
possible in part by advances in technology, logistics, and global trade policies.
Definition and Characteristics of "Born
Global"
Global Network
Born Global companies
typically establish strong
networks of suppliers,
distributors, and customers
spread throughout the world,
allowing them to operate across
multiple countries right from
the start.
Remote Workforce
These companies often rely on a
remote workforce, taking
advantage of digital
communication tools and
platforms to collaborate
effectively across different time
zones and geographic locations.
Cultural Sensitivity
They possess a high level of
cultural sensitivity and
adaptability, enabling them to
navigate diverse cultural
landscapes and consumer
preferences in various markets.
Advantages of Being a Born Global
Company
Market Expansion
Access to a global market
from the beginning allows for
greater expansion
opportunities and
diversification of customer
base, reducing dependence on
any single market.
Early Competitive
Edge
Being born global enables
companies to take advantage
of emerging market trends and
gain an early edge over
traditional competitors who
may be slower to enter global
markets.
Cost Savings
Operational efficiencies can be
achieved through the use of
shared services, centralized
operations, and the ability to
leverage favorable economic
conditions across different
regions.
Challenges Faced by Born Global
Companies
1 Cultural Barriers 2 Logistics
Overcoming language
and cultural barriers is a
significant challenge,
requiring companies to
invest in cross-cultural
training and adapt their
products or services to
local preferences.
3 Legal and
Complexities
Managing supply chains
and distribution
networks across different
countries brings
logistical challenges,
including customs
regulations, shipping,
and transportation.
Compliance
Adhering to varying
legal and compliance
frameworks in different
countries demands
considerable resources
and expertise to mitigate
regulatory risks.
Strategies for Becoming a Born Global
Company
1 Market Research
Conduct thorough market research to identify opportunities, understand local consumer
behaviors, and assess the competitive landscape in target global markets.

2 Global Partnerships
Forge strategic partnerships with local businesses, distributors, or affiliates who have in-
depth knowledge of the target market, enabling smoother market entry.

3 Digital Marketing
Utilize digital marketing strategies to reach global audiences, engaging customers through
social media, search engines, and other online platforms.
Importance of Globalization in Today's
Business World
Access to Emerging
Markets
The globalization of markets
provides access to emerging
economies and rapidly
growing consumer
populations, presenting
companies with new avenues
for expansion and revenue
generation.
Exchange of
Knowledge
Globalization facilitates the
exchange of knowledge,
ideas, and best practices
across borders, leading to
innovation, improved
efficiency, and accelerated
technological advancements.
Diversity and
Inclusion
Globalization promotes
diversity and inclusion by
encouraging cross-cultural
understanding, acceptance,
and collaboration among
people from different
backgrounds and regions.
Examples of Successful Born Global
Companies
Spotify
Spotify, a Swedish-founded
company, gained a global
user base shortly after its
launch, establishing itself
as a leading music
streaming service across
various countries.
TransferWise
TransferWise, now known
as Wise, disrupted the
traditional banking sector
by providing low-cost
international money
transfer services, attracting
customers worldwide from
the outset.
Rovio Entertainment
Finnish game developer
Rovio Entertainment
achieved global success
with the release of "Angry
Birds," captivating
audiences of all ages in
numerous countries.
Conclusion and Key Takeaways
Born Global Concept Companies are designed to operate globally
from inception.

Key Advantages Access to global markets, early competitive

edge, and cost efficiencies.

Challenges Cultural, logistical, and compliance

complexities.

Strategies Market research, global partnerships, and

digital marketing.

Importance of Globalization Access to emerging markets, exchange of

knowledge, diversity, and inclusion.

Successful Examples Spotify, TransferWise (Wise), Rovio

Entertainment.
Thanks for your attention!