Digital Marketing in

growth of Business
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Digital Marketing
• According to Philip Kotler, ''marketing that manages
customer relationships profitably. The dual purpose of
marketing is to attract new customers by promising
superior value and retaining current and growing
customers by providing satisfaction''.
• The term 'digital marketing' was first used in the 1990s.
In the 2000s and the 2010s, digital marketing became
more sophisticated as an effective way to create a
relationship with the consumer that has depth and
relevance.
• Digital marketing, also called online marketing, is the
promotion of brands to connect with potential customers
using the internet and other forms of digital
communication.
• This includes not only email, social media, and web-
based advertising, but also text and multimedia
messages as a marketing channel.
• The term digital marketing refers to the use of digital
channels to market products and services to consumers.
Types

PULL
Pull digital marketing technologies involve
the user having to seek out and directly grab
(or pull) the content via web searches. Web
site/blogs and streaming media (audio and
video) are good examples of this. In each of
these examples, users have a specific link
(URL) to view the content.

PUSH
Push digital marketing technologies involve
both the marketer (creator of the message) as
well as the recipients (the user). Email,
SMS,RSS are examples of push digital
marketing. In each of these examples, the
marketer has to send (push) the messages to
the users (subscribers) in order for the
message to be received.
 Advantages

Generate More Revenue

Less Marketing Expense

Analytics and Optimization

Global Reach

Easy to learn
Quick Branding on a Bigger Scale
• Skills Requirement
• Time Consuming
• High Competition
• Technology Dependability
• Feedback and complaints
• Wider reach leads to bigger
competition
• Privacy and Security Concerns

DISADVANTAGES
 Process
CREATE ANALYZE

RESEARCH PROMOTE OPTIMIZE

 GROWTH IN BUSINESS

Advertising supplied using digital The study's goal was to assist

channels such as search new businesses in the market
engines, websites, social media, that are competing with similar
email, and mobile apps is businesses. Making the most of
referred to as digital marketing. digital platforms allows
businesses to acquire a
competitive advantage in the
market.

Digital marketing is the process It attracts clients and ensures the

of organizations endorsing company's and its products' and
goods, services, and brands services' loyalty.
through the use of these online
media channels. Consumers rely
largely on digital tools to
conduct product research.
 Company’s
Profile
Digileap Marketing Services Pvt. Ltd.

Company Website: www.digileapservices.com

Company Phone No. : 9980160264
Type : Business Service

• Digileap is a team that makes the pulse of the

online world. With active brand testing, spending,
optimization, and growth─ we do absolutely
everything for your brand.

• Digileap is dedicated to your brand’s growth. It

strives to deliver top results to help brands like
yours thrive in this atmosphere. It is a group of
digital marketing experts that believe in the use of
data, automation, and marketing to grow your
brand.

• It works with brands at all stages of growth to

help them accomplish their online goals through
various channels: SEO, PPC, Social Media
Marketing, and so on.
Data Analysis and Interpretation
• Responses Q1 What do you prefer?
• Online shopping
•Offline shopping
• None

Options Responses %
Online shopping 33 53.8%
Offline shopping 27 46.2%
None 0 0
Total 60 100%

Interpretation – It was found that 33 people out of 60

prefer shopping through online platform than offline.
Q2-Which social media platform you use the most?
•Facebook
•Instagram
•Twitter

Responses %
Facebook 5 7.7%

Instagram 50 84.6%

Twitter 5 7.7%

Total 60 100%

Interpretation – It was found that 50 people prefer using Instagram these days
which is a positive response as promotion on Instagram is easy .
Q3 Will you buy a product by watching an advertisement on Facebook if it is affordable and worthy?
•Yes
•No
•Maybe

Responses %
Yes 19 30.8%

No 13 23.1%

Maybe 28 46.2%

Total 60 100%

Interpretation – It was found that around 30 % i.e., 19 people tend to buy a

product or service by watching online promotion. Though, it is a tough
decision for some people as they do not trust easily.
Q4 Do you check promotional Emails?
•Yes
•No
•Sometimes

Responses %
Yes 10 15.4%

No 37 61.5%

Sometimes 13 23.1%

Total 60 100%

Interpretation – Around 36 people out of 60 do not check promotional Emails which can
be a drawback for B2C campaign.
Q 5 Do you read reviews of product and services before purchasing ?
•Yes
•No
•Sometimes

Responses %
Yes 51 84.6%

No 0 0

Sometimes 9 15.4%

Total 60 100%

Interpretation – Around 85 % i.e., 51people out of 60 who buys product online tend to watch
reviews before making a purchase .
Q6 What are the things you take care before buying online ?

a) Affordable a) Worthy a) Quality

a) Looks a) COD availability a) Good Review

Responses %
Affordable 18 30.8%
Worthy 14 23.1%
Quality 18 30.8%
Looks 0 0
COD availability 5 7.7%
Good Reviews 5 7.7%
Total 60 100%

Interpretation – It was found that a no. of things matters to

people before making a purchase. Affordability, worthiness
and quality are their priority.
Q7 When you search for a product and service on search engine, do you
•Go with the top search result
•Scroll till the end
•Check 3-4 search results
•Check only known companies results

Responses %

Go with the top search result 9 15.4%

Scroll till the end 28 46.2%

Check 3-4 search results 19 30.8%

Check only known companies results 4 7.7%

Total 60 100%

Interpretation – Around 46 % people i.e., 28 scroll down the search results so as to make a perfect choice. Whereas 30% i.e., 19 people only
check top 3-4 search results. Rest goes with top result or known brands only.
 Q 8 Do you prefer buying from new business online ?
•Yes
•No
•Maybe

Responses %
Yes 14 23.1%

No 32 53.8%

Maybe 14 23.1%

Total 60 100%

Interpretation – 32 out of 60 people do not believe in buying online from new businesses. Though some are
confused and gather information before buying.
Q9 Do you agree that Online Marketing / Digital Marketing is helpful to people in making purchase decision?
•Strongly disagree
•Disagree
•Neutral
•Agree
•Strongly agree

Response %
Strongly disagree 5 7.7%
Disagree 5 7.7%
Neutral 5 7.7%
Agree 40 69.2%
Strongly agree 5 7.7%
Total 60 100%

Interpretation – 40 out of 60 people believe that Digital Marketing has changed the way of purchasing products and services. They
have been useful since few years.
 Conclusion
• In this paper difference in corporate attitudes to the
Web are discussed and conclusions as to the way
in which branding practice and theory are affected
by the new technology are drawn.
• This article explains the Web is both a distribution
and a communications channel that facilitates
interaction community building, openness and
comparability.
• Morgan Stanley Dean witter published an equity
research report analysing the Internet marketing
and advertising industry.
• The report studies research from dozens of
companies and calculates the cost and
effectiveness of advertising across various media.