Yellow is a color of

01 happiness, friendliness, and

warning.

Creative 02 Blue is a color of serenity,

trustworthiness, and
Creative Process
Process welcome.
Infographics
Purple is a color of luxury,
03 mystery, and romance.
 Creative Process Infographics
Three-Component Model Of Creativity

Intrinsic Task Expertise Creative Thinking

Yellow is a color of happiness, Blue is a color of serenity, Purple is a color of luxury, mystery,
friendliness, and warning. trustworthiness, and welcome. and romance.
 Creative Process Infographics

Workforce Management Maintenance Management

Yellow is a color of happiness,
People Plant Blue is a color of serenity, trustworthiness,
friendliness, and warning. and welcome.

Quality Management Records Management

Orange is a color of playfulness and energy. Procedure Process Purple is a color of luxury, mystery, and
romance.
 Creative Process Infographics

01 02 03 04 05

Prepare Incubate Illuminate Evaluate Implement

Yellow is a color of Blue is a color of Purple is a color of Orange is a color of Green is a color of
happiness, serenity, luxury, mystery, and playfulness and nature, stability, and
friendliness, and trustworthiness, and romance. energy. prosperity.
warning. welcome.
Creative Process Infographics

Research
Green is a color of
nature, stability, and
prosperity.

Success Idea
Blue is a color of Creative Orange is a color
serenity, of playfulness and
trustworthiness, Process energy.
and welcome.
 Creative Process Infographics

Gather Step away Shapes &

New form the develop your
material problem idea

Work it over Let your idea

in your return
mind to you
 Creative Process Infographics

Define the Brainstorm Create rough Revise and Deliver the

problem drafts reevaluate solution
Yellow is a color Blue is a color of Purple is a color Orange is a color Pink is a color of
of happiness, serenity, of luxury, mystery, of playfulness and feminism, youth,
friendliness, and trustworthiness, and romance. energy. and innocence.
warning. and welcome.

01 02 03 04 05
 Creative Process Infographics
Design Prototype
Yellow is a color of happiness, Green is a color of nature, stability, and
friendliness, and warning. prosperity.

Research Develop
Orange is a color of Blue is a color of serenity,
playfulness and energy. trustworthiness, and welcome.

Ideation Launch
Pink is a color of feminism, Purple is a color of luxury,
youth, and innocence. mystery, and romance.
 Creative Process Infographics

The Client Discovery Strategy Creative Finishing

Yellow is a color of Blue is a color of Purple is a color of Work a Project
happiness, serenity, luxury, mystery, and
Orange is a color of Pink is a color of
friendliness, and trustworthiness, and romance.
playfulness and feminism, youth, and
warning. welcome.
energy. innocence.
 Creative Process Infographics
Preparation Incubation
Blue is a color of Orange is a color of
serenity, playfulness and
trustworthiness, and energy.
welcome.

Inspiration Execution
Verification
Green is a color of Yellow is a color of
Purple is a color of
nature, stability, and happiness,
luxury, mystery, and
prosperity. friendliness, and
romance.
warning.
 Creative Process Infographics

Ideation Research
Pink is a color of feminism, youth, and Orange is a color of playfulness and
innocence. energy.

Develop Design
Blue is a color of serenity, Yellow is a color of happiness,
trustworthiness, and welcome. friendliness, and warning.

Prototype Launch
Green is a color of nature, stability, and Purple is a color of luxury, mystery,
prosperity. and romance.
 Creative Process Infographics

01 02 03 04 05

Preparation Develop Launch Research Ideation

Yellow is a color of Blue is a color of serenity, Purple is a color of luxury, Orange is a color of Pink is a color of
happiness, friendliness, trustworthiness, and mystery, and romance. playfulness and energy. feminism, youth, and
and warning. welcome. innocence.
 Creative Process Infographics

Problems Research Thinking Brainstorm Solution

Yellow is a color of Blue is a color of Purple is a color of Orange is a color of Pink is a color of
happiness, serenity, luxury, mystery, and playfulness and energy. feminism, youth, and
friendliness, and trustworthiness, and romance. innocence.
warning. welcome.
 Creative Process Infographics

Prepare Incubate Illuminate Evaluate Implement

Yellow is a color Blue is a color of Purple is a color of Orange is a color Pink is a color of
of happiness, serenity, luxury, mystery, of playfulness and feminism, youth,
friendliness, and trustworthiness, and romance. energy. and innocence.
warning. and welcome.
 Creative Process Infographics

Define the Brainstorm Create rough Revise and Deliver the

problem drafts reevaluate solution

Step 1 Step 2 Step 3 Step 4 Step 5

Yellow is a color Blue is a color of Purple is a color Orange is a color Pink is a color of
of happiness, serenity, of luxury, mystery, of playfulness and feminism, youth,
friendliness, and trustworthiness, and romance. energy. and innocence.
warning. and welcome.
Creative Process Infographics

Research
Yellow is a color of happiness, friendliness, and warning.

Idea
Blue is a color of serenity, trustworthiness, and welcome.

Process
Purple is a color of luxury, mystery, and romance.

Goal
Orange is a color of playfulness and energy.
 Creative Process Infographics

01 02 03
Yellow is a color of happiness, Yellow is a color of happiness, Yellow is a color of happiness,
friendliness, and warning. friendliness, and warning. friendliness, and warning.

Implement & Evaluate Generate Ideas Gather Input & Insight

Creative Process

04 05 06
Yellow is a color of happiness, Yellow is a color of happiness, Yellow is a color of happiness,
friendliness, and warning. friendliness, and warning. friendliness, and warning.

Clarify the Challenge(s) Prototype & Strengthen Plan for Action

 Creative Process Infographics

Challenging limiting Thinking with Generating Postponing Evaluating and

assumptions diagrams and numerous novel premature selecting
metaphors ideas judgement options

Assumptions Creation of Exploration of Evaluation of

Conceptual
and attitudes ideas ideas ideas
 Creative Process Infographics

Creative Creative Creative Creative Client

Brief Process Strategy Tactics Evaluation

Marketing plan Steps to formulate What to Details of Does

information ad communicate communication communication
work?

01 02 03 04 05
 Creative Process Infographics

Prototype Design
Green is a color of nature, stability, Yellow is a color of happiness,
and prosperity. friendliness, and warning.

Ideation Develop
Pink is a color of feminism, youth, Blue is a color of serenity,
and innocence. trustworthiness, and welcome.

Research Launch
Orange is a color of playfulness and Purple is a color of luxury, mystery,
energy. and romance.
 Creative Process Infographics

01 02 03 04

Preparation Incubation Illumination Verification

Yellow is a color of Blue is a color of serenity, Purple is a color of luxury, Orange is a color of
happiness, friendliness, and trustworthiness, and mystery, and romance. playfulness and energy.
warning. welcome.
 Creative Process Infographics

01 02 03 04

Inspiration Design Creation Reflection&

Yellow is a color of happiness, Purple is a color of luxury, Blue is a color of serenity, Presentation
friendliness, and warning. mystery, and romance. trustworthiness, and welcome.
Orange is a color of playfulness
and energy.
 Creative Process Infographics

Inspire Imagine Build Play Share

Yellow is a color of Blue is a color of Purple is a color of Orange is a color of Pink is a color of
happiness, serenity, luxury, mystery, and playfulness and energy. feminism, youth, and
friendliness, and trustworthiness, and romance. innocence.
warning. welcome.
 Creative Process Infographics

The Client Discovery Strategy Creative Work Finishing

Yellow is a color of Blue is a color of Purple is a color of Orange is a color of a Project
happiness, serenity, luxury, mystery, and playfulness and Pink is a color of
friendliness, and trustworthiness, and romance. energy. feminism, youth, and
warning. welcome. innocence.
 Creative Process Infographics

Create Develop & Finalize Launch Project Close

Yellow is a color of Adjust Purple is a color of Orange is a color of Pink is a color of
happiness, Blue is a color of luxury, mystery, and playfulness and feminism, youth, and
friendliness, and serenity, romance. energy. innocence.
warning. trustworthiness, and
welcome.
 Creative Process Infographics

Creative Brief Creative Client

Yellow is a color of Strategy Evaluation
happiness, Purple is a color of Pink is a color of
friendliness, and luxury, mystery, feminism, youth, and
warning. and romance. innocence.
Creative Creative
Process Tactics
Blue is a color of Orange is a color of
serenity, playfulness and
trustworthiness, and energy.
welcome.
 Creative Process Infographics

Discovery Creative Work

Blue is a color of serenity, Orange is a color of
trustworthiness, and welcome. playfulness and energy.

01 03 05

02 04
Finishing a Project
The Client Strategy
Pink is a color of
Yellow is a color of Purple is a color of feminism, youth, and
happiness, friendliness, and luxury, mystery, and innocence.
warning. romance.
 Creative Process Infographics
Research Process
Yellow is a color of Purple is a color of luxury,
happiness, friendliness, and mystery, and romance.
warning.

Step 01 Step 02 Step 03 Step 04

Idea Goal
Blue is a color of serenity, Orange is a color of
trustworthiness, and welcome. playfulness and energy.
 Creative Process Infographics

Workforce Management Maintenance Management

Yellow is a color of happiness, Blue is a color of serenity, trustworthiness,
friendliness, and warning. and welcome.

Creative process

Quality Management Records Management

Orange is a color of playfulness and energy. Purple is a color of luxury, mystery, and
romance.
 Creative Process Infographics

Assumptions and attitudes

01 Challenging limiting assumptions

Evaluation of ideas Conceptual

Evaluating and selecting
options
05 02 Thinking with diagrams and
metaphors

Creation of ideas Exploration of ideas

Generating numerous novel ideas 04 03 Postponing premature judgement
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Icons
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