TOPIC : ATTRACTIONS AND

THEME PARKS
Nature and Scope of Tourist Attractions

- major components of the tourism industry that function as main

motivators for travel.
- without them, there’ll be no need for other tourist services.
Nature and Scope of Tourist Attractions

- natural attractions
- heritage attractions
- recreation attractions
- commercial attractions
- industrial attractions
- city attractions
Marketing
Not only concerned with promotion and advertising but also with
pricing, products, and distribution channels.
Interpretation and Communication

Brand themes that are significant:

1. The role of technology (high tech)

2. The role of personal interaction (high touch)